What is Advertising Campaign? Brands create advertising campaigns as a means of boosting their product sales and brand recognition. It is done over various platforms and usually carries a central strategy or theme to it. A brand may run an advertising campaign due to various reasons. It can be to market a new product, to announce restructuring of business, or …
What is the Marketing Research Process? Every business collects data from their target markets to be able to create strategies and business plans that will succeed. This process is collectively known as marketing research. It involves the planning, collection, and analysis of market data based on certain goals that the company wants to achieve. It is the basic plan a …
What Is Omnichannel Retail? The current business landscape is dominated by digital. Customer preferences and spending patterns, as well as shopping habits are on the verge of being entirely changed due to the presence of multiple purchase channels. Whereas once we had to wait for the weekend to go on a shopping spree, today we are able to order that …
Netflix and its Business Model Netflix Inc. is a media service provider and production company based in USA. Established in the year 1997, the main business is its subscription-based streaming service providing online streaming of a vast range of television programs and films including many in-house productions. Currently, Netflix is streaming almost worldwide except in mainland China because of local …
There are three major activities, marketers used in the field of marketing and advertising. These advertising activities can be separated as Above the Line (ATL), Below the Line (BTL), the third one is known as Through the Line (TTL). For any layman these ATL, BTL and TTL marketing activities create confusion. Basically above the line (ATL) marketing represents mass media …
Sales promotions are basically marketing techniques that allow a brand to attract more customers towards a certain product or towards the brand itself. All industries and businesses indulge in providing such promotions as it suits their customer base, and it is largely done to provide customer satisfaction apart from stock clearance. Examples of Sales Promotions Here are 10 examples of …
Demographic segmentation divides the market into segments based on variables like age, gender and family and offers the product and services that satisfy their mutual needs. This marketing tutorial explains market segmentation variables and examples
What is Brochure Marketing? Brochure Marketing can be explained as a small pamphlet or document which describes and aims in promoting products or services that needs to be marketed. Many companies are using computer printed brochures that are designed through software whereas, many other companies hire the services of a professional printing company which holds the expertise and knowledge in …
