EDLP (Everyday Low Pricing) also stable prices is a pricing strategy which allows retail marketers to offer products at lower prices on regular basis without offering any discounts, sales offers or comparison shopping.
Though Apple have a narrow product line, it still has strong competitors in the global market for its different product line especially for laptops and smartphones. In the following article I will discuss top Apple Competitors.
There are three major activities, marketers used in the field of marketing and advertising. These advertising activities can be separated as Above the Line (ATL), Below the Line (BTL), the third one is known as Through the Line (TTL). For any layman these ATL, BTL and TTL marketing activities create confusion. Basically above the line (ATL) marketing represents mass media …
Marketing mix is made up of four Ps. These four variables are interconnected and interdependent. These variables are known as 4 Ps of marketing mix i.e. Product, Price, Place and Promotion.
Not all products are consumed by every customer and every product is used by a distinct set of customers who are willing to purchase it. The target market is that set of customers who are in need of a particular product and for which the company,