What is Brand Reputation The presence a certain brand has in its target market, and the manner in which its clients and consumers react to its presence is the reputation of the brand. It is perhaps the single most important factor that keeps a brand running and able to compete in the market. This is true for brands that have …
What is Integrated Marketing Communication? Integrated Marketing Communication or IMC is a marketing strategy that aligns and interconnects the various platforms and communication channels to create a singular branding message. Through the use of an IMC approach towards marketing, a brand can achieve a variety of competitive advantages. The IMC approach is targeted towards achieving maximum brand awareness through marketing …
In general terms, evolution means the different stages in any phenomenon’s life how it starts and then goes through different stages from smaller to higher-level complexities. Similarly, when we define market evolution, it is the development of a marketplace from early to advanced stages. Just like any other phenomenon, a market also evolves while going through different stages. In this …
Barbershop is also spelled as barber shop is a place where people visit to cut, style, trim, and shave their hair or beard. In the old times, barbers were also known as barber surgeons and also performed dentistry, circumcision, and surgery. Many people confuse the barbershop with the hair salon. They both are different terms. The barber usually knows two …
When you visit the market to shop for a product, then you know its price most of the time. For example, if you use a certain type of shampoo and toothpaste, it’s highly probable that you know the price of your product. But it is not always clear to find out the exact pricing in the services industry like plumbing …
Everything goes through a process and eventually reaches its “endpoint.” For instance, when we talk about the human life cycle, it starts with birth and ends with death. However, the in-between processes include childhood, teenage, youth, and then eventually, we get old. This is a complete cycle. Just like humans, almost everything in this universe has a life cycle. Similarly, …
What is Marketing? Marketing is the art and process of building, managing and maintain an exchange relationship; where you start with attract the customers, establishing a relationship with them, and finally maintaining it by satisfying their needs. That customer can be other businesses or the consumers; therefore, marketing can be business to business or business to consumer depending upon the …
Just like the evolution of humankind, humans have witnessed an evolution in many other things. One prime example of this concept is the changes in business models. When humankind started learning ways of doing business/trading activities, they started with the barter system. That said, people used to trade commodities with commodities. Evolution of Business Models Things started getting better, and …
The tourism industry is a type of business where people get out of their casual environment and visit someplace different for leisure activities. The purpose of tourism is to refresh your mind by changing the environment, away from home, business, and work environment. The tourism industry is a combination of many sub-industries like Travel companies, hotels and restaurants, lodging, transport …
