Traditionally speaking, marketing is a one-way streak. It starts with the advertisement that marketers create, then they air the ad on different media platforms and expect the result. The problem with traditional marketing is that it doesn’t start a dialogue with the target audience about the advertised product. You just send the message through advertisement and expect them to comply …
What is a Marketplace? A marketplace is an online store or a platform that facilitates both buyer and seller in many ways. An online marketplace is just like an e-commerce website or mobile app where sellers meet buyers and offer products and services. The website is responsible for all the transactions i.e. payments, transactions and process. Definition. According to the …
How many times you have signed up to received email notification and special offers from different brands and services. I know the answer, “Yes, many times.” When I open my email, I can see tons of notifications and promotions from digital products like MyThemeShop.Com, etc. Since I am a member of Hyper Mall, a local departmental store, they text me …
It is crucial for marketers to not only attract new customers but also retain existing customers. It is worth-mentioning that acquiring a new customer can cost you five times more than keeping the existing customer. If companies are unable to increase their customer base, they will be unable to survive in the long-run. Relationship marketing plays a crucial role in …
Many businesses and companies spend a plethora of capital and resources to grow their business and increase sales consequently. The point of all these efforts is to find the right marketing strategy to achieve the company’s objectives. Many marketers face the challenge of choosing the right strategy among various types of strategies; permission marketing or interruption marketing. Interruption Marketing means …
Personalize and one-to-one marketing means building a relationship with your target customers. It means that you have to understand your customers by learning about them so that you can change your strategy and behavior towards them. It’s easier said than done because training salespeople to be careful and attentive is one thing. But when you ask them to treat individual …
What is Customer Engagement? Customer engagement is the process of developing connections and consistently interacting with customers. When you interact and engage with customers, then it would build loyalty among them, and they would promote and buy your product. Most importantly, you should provide a unique customer experience to your customers. Technology has made it easier to start your e-commerce …
A public image of the company is also an asset. According to a study, 63% of the worth and value of any business is due to the public image. If an incident causes a bad reputation to the company, the very foundation of the company would be in great jeopardy. It would take approximately 7 years to overcome and recover …
