The tourism industry is a type of business where people get out of their casual environment and visit someplace different for leisure activities. The purpose of tourism is to refresh your mind by changing the environment, away from home, business, and work environment. The tourism industry is a combination of many sub-industries like Travel companies, hotels and restaurants, lodging, transport …
Stripe is one of the world’s leading online payment processor for internet businesses. John Collison and Patrick Collison laid the foundation of the company in 2010 in Ireland. and later they transferred the headquarter of Stripe to San Francisco, USA. Stripe provides various services i.e., online payments and transactions, billing, fraud and risk management, capital requirements, business cards, and online …
Hotels and restaurants provide services like traditional food, fast food, drinks, coffee, and accommodation. We have to agree on one thing that hotels and restaurants are a very successful business and they play a very important role in the economy of a country. However, if you’re planning to invest in this business and you want the bank to back you …
The marketing and advertising cost of your product/service is usually very high. Therefore, businesses and companies need to carefully plan their advertisement strategy. It should be able to serve two purposes, first, it should be cost-effective, and second, it should market the right message to the target customers. In other words, we plan a strategy that would increase the ROI …
What is Mass Marketing? Basically, mass marketing is a strategy which is directed towards attracting a huge portion of the audience. It aims to address the highest number of potential customers while ignoring niche demographic differences. The strategy involved in this type of marketing strategy focuses on a higher volume of sales at lower prices so as to obtain maximum …
Payoneer is a US financial services providing company. Yuval Tal laid the foundation of the company in 2005. Nowadays, Payoneer falls under the category of the world’s largest online transaction companies. The market value of Payoneer reached 1 billion US dollars in 2019. The headquarter of the company is in New York. Digital payments, working capital, online fund transfers, Mastercard, …
PayPal is an American online payment system company. It provides the service of online transfer of funds and money contrary to the conventional payment methods via papers and checks. The company also offers its services to online vendors, commercial users, and auction websites. The brand charges a certain amount in return for providing the service of the online transferring of …
Brand image is formed in the minds of customers based upon the experience and interaction of the customers with the brand, interactions can take place in different ways and not necessarily only the buying or using of the product and service.
Nowadays the business market is oversaturated with a lot of competitors. You can differentiate your business from the crowd if you follow niche marketing. Today, we’ll discuss niche marketing and its advantages and disadvantages. What is Niche Marketing? Niche marketing is the process of putting your advertisement focus on the particular and unique segment of the target market. Here you …
Factors like growing population, steep economic condition, expensive, and scarcity of natural/other resources have made people realize that they should lower the consumption. As the wave of realization started spreading, it has attracted the attention of young startups and entrepreneurs. They saw it as an opportunity for growth and came up with a different solution. You can go to work …
