What is Ambush Marketing? Perhaps you’re wondering what could be the “definition of ambush marketing,” it also goes by the name of hijacking, predatory ambushing or coat-tail marketing. Ambush marketing is the process of hijacking the advertising campaign of some other marketers to compete and get …
In 2016, a period when environmental movements were at its peak, Fabriko, a clothing company was planning to expand its business online. It was offering eco-friendly clothes, but the online market was crowded with competitors and the company wanted to make its name. However, the company …
What is Mobile Marketing? Mobile Marketing is the process of approaching your potential customers on their mobile smartphone devices via SMSs, MMSs, E-Mails or sending some other notification. There was a time when people used to need a desktop computer or a laptop to check email …
What is Referral Marketing? Referral Marketing also goes by the name of word-of-mouth marketing, as the name suggests that it’s a type of marketing strategy where customer shares his experiences about the product, good or bad (mostly good), with his friends and social circles. Referral marketing …
Brand Extension is a popular marketing strategy which means marketing the same brand name with different images and new ideas, the purpose is to increase the exposure of the brand. It is also known as brand stretching. The brand extension strategy helps the company to extend …
What is Coworking As the name implies coworking means working together; it is not just limited to sharing offices, stationary, and workspace cost. It is the place where you have a sustainable environment of collaboration, productivity, and a sense of community of the like-minded people. It’s …
About WeWork ‘‘WeWork’’ is an American company that offers shared co-working space to individual startups, freelancers, meetups and other business. The purpose of WeWork is to provide entrepreneurs and individual startups an economical co-working space, where they have an opportunity to work together with likeminded people …
Chipotle Mexican Grill also goes by the name of ‘chipotle,’ it’s an American fast-food chain that has been running its business operations in like UK, France, Germany, Canada, and the US. The main products of Chipotle are salad, burrito, tacos, Tex-Mex cuisine, etc. The banding cliché …
What is Mobile Commerce? Mobile commerce or M-commerce is the process of conducting online transactions, paying bills, sale & purchase of products, and internet banking by using wireless devices such as mobile phones, tablets, etc. M-commerce has been increasing for the past few years, and security …
Facebook is a very dynamic social media platform that is not only providing various business models, but it is also very actively involved in the business of advertising and video-sharing industry. Ever since it was founded by Mark Zuckerberg and his classmates in 2004; Facebook has …
