Email marketing is still an effective marketing strategy in today’s fast-evolving of social and digital media marketing campaigns. Many companies and businesses still employ email marketing as their main marketing and promotional campaign. Today, we’ll discuss email marketing and its advantages and disadvantages. What is Email Marketing Email marketing is the process of transmitting commercial marketing messages to a group …
Every business, big or small regardless of its size, deals with the production, manufacturing, development, and sale of the product. After producing the product, the management works on the strategy that how to make the product development strategy. That’s what we’re going to discuss today, product development strategy, its functionality, types, along with examples. What is a Product Development Strategy? …
TikTok is a video-sharing social networking platform and Chinese multinational company. The parent company of TikTok is ByteDance, and it introduced a Chinese version of the platform under the name of Douyin back in September 2016. The company launched the international version of Douyin in August 2018. Both of these platforms are the same, however, the Chinese version has some …
Poultry farming is when you keep birds like turkey, geese, ducks, chickens, quails, and others for sake of getting feathers, meat, and eggs. People usually raise birds for two reasons; domestic and commercial. However, today we’re going to focus on the commercial mass-scale poultry farming business. Speaking of mass-scale commercial poultry farming, the objective of poultry farmers is to amplify …
Every business has a different benchmark of “success” and different ways to maximize profits. For instance, some businesses produce expensive but luxury products and sell them at higher profits. However, such companies don’t sell in huge numbers because their profit margin is very high, and their target audience is very limited. On the other hand, a lot of companies make …
Suppose you run a retail store in town having a population of 0.2 million. Of course, you will be facing competition (either low, medium, or high). But, out of those 0.2 million, 50,000 people are your regular customers. This means that you are selling your products to 1/4th of the total population. If we are to speak in business language, …
If somebody tells you, “drive 50 kilometers ahead, then take a left to THAT road, and then…” Well, even if you drove 50 Km, how would you know that THIS IS THE LEFT I SHOULD TAKE? Simple, there will be a signboard or something like that to help you reach where you want. Similarly, if you are traveling but run …
It comes as no surprise that this generation considers social media or digitalization to be the only channels for advertising or marketing practices. However, social media and “proper digitalization” are hardly 2-decade old children. Moreover, before these “revolutionized digital marketing practices,” print advertising was the most effective and widespread type of marketing. Yes, things have changed dramatically, but does that …
When you’re launching a product/service into the market, then you have set its right pricing. It shouldn’t be too high and low depending upon, and freemium is also one of the pricing strategies. Today, we’ll discuss the freemium pricing strategy, its types, and pros and cons. What is Freemium Pricing? Freemium pricing is a combination of two terms; premium and …
Businesses and companies use various methods to determine the price of their product. Usually, they set the price based on the cost of production, and add some profit margin, and then it’s a sale price. Some other businesses set the price long before knowing the cost of the product. Today’s we’ll discuss target pricing strategy, why businesses follow it, its …
