What is Holistic Marketing? Marketing is a highly diverse field that can cater to any business persona or industry. When a brand tries to market itself by using all of its different aspects into one singular campaign and spread it across different mediums, it is known as holistic marketing. It is a rather non-traditional marketing approach and it is considered …
Advertisement is the action of drawing more attention to a product, brand, service or cause using certain marketing tactics to increase awareness or sales. In advertisements, choosing a favorable medium is one of the most important tasks. The advertising medium is the method in which the message is delivered to the intended target audience. How to choose the right advertising …
What is Word of Mouth Marketing? Word of Mouth Marketing (WOMM) is when a product influenced the customers so much that it becomes their routine dialogue. The customer keeps on sharing his experiences with others and advertises the product in the disguise. Companies and businesses encourage word of mouth marketing by organizing events, where customers communicate with other customers and …
A number of factors affect every business. These include both internal and external factors. The factors that affect a business both positively and negatively comprise its environment. These include factors such as management quality to human resources, political climate to environmental concerns. The range of factors that can potentially affect a business is huge. At times, the internal and external …
What is Business to Business? Business to business or B2B is a business model when a company sells its products and services to another company’s customer for further processing and then reselling it. In simple words, one business sells its product/service to another business. The reason B2B is different from business to customer (B2C), where a business sells its product/service …
As we know that a company is an independent legal entity where a group of people who work together to achieve a common goal. A company has many pros and cons like limited liability and double taxation. However, we’ll discuss the types of companies today. Here are some of the major types of companies and their sub-categories as well, and …
When a group of people gets together for business, they create a legal entity known as the company. The purpose of the formation of the company is to manage and organize financial and tax liabilities depending on the country’s laws. Now, the question is why not a personal business and why to form a company. It’s because the company offers …
The Coca Cola Company is a multinational company that is a manufacturer, retailer and marketer of nonalcoholic beverage brands. The company is founded in 1892 by John Stith Pemberton, Asa Griggs Candler and headquartered in Atlanta, Georgia.
Introduction to Food and Beverage Industry The food and beverage industry is the sub-category of the Hospitality industry such as hotels and restaurants, where they serve their guests with a variety of food and drinks along with other services. When we talk about the food and beverage industry, then it relies on two major parts; production and distribution. However, production …
In today’s world of rapid tech changes and overnight commercial disruptions, business models are changing practically at the drop of a hat. A prime example of this in the present times is WeWork. WeWork works on a novel business model that provides office spaces to small businesses. Their clientele primarily consists of new startups and freelancers, who can’t afford to …
