AI marketing tools have existed for a while, but their demand skyrocketed in 2022. Whether a solopreneur or entrepreneur, you want valuable data insights to understand your customers and competitors and make profitable business decisions.
AI marketing tools are software that use artificial intelligence to collect and interpret data like customer behavior, product reviews, competitor analysis, etc., at lightning speed with minimal human intervention.
That’s not all. AI marketing tools are used by bloggers, content creators, and affiliate marketers to create data-driven marketing strategies to promote their businesses effectively. Hence, you can do it too.
In this article, we will explain 11 useful AI marketing tools to help you grow as a marketer or business owner.
11 AI Marketing Tools
Below are the Best AI marketing tools your business needs for a well-rounded marketing strategy.
Jasper is considered one of the most popular AI wiring assistants. Jasper.ai uses the GPT3-model developed by OpenAI to write like humans. First, it requires seed words to analyze and create phrases and paragraphs based on the topic and tone of voice.
It is fascinating how Jasper can create high-quality blog posts, emails, product descriptions, ad copy, and social media posts in seconds.
Following are the Best Features Jasper.ai
- Understands 25+ languages.
- Has 1100+ free fonts.
- Contains 2500 writing styles.
- Can create long-form posts (1000+ words and more).
- Intuitive interface that can adopt voice tones.
Acrolinx is an AI marketing tool that you can use to scale your brand by improving the quality of your content. This brand mainly targets enterprises like Google and Amazon. Companies use this tool to align their content, tone, and style with their brand throughout the customer experience. This AI tool thoroughly reviews the content and suggests improvements based on specific company wordings and grammar.
Following are the Best Features of Acrolinx
- Reviews content and makes changes according to your corporate guidelines.
- An analytics dashboard to view insights.
- Can integrate with 50+ authoring platforms.
- Can automate the editorial process.
Semrush provides many AI services like content marketing, social media marketing, SEO, PPC, and competitor analysis. Semrush AI tools are equally trusted by individuals and leading brands due to their innovative solutions. It has quite a few attention-grabbing features like no other AI marketing tool, such as the position tracker and content marketing tool kit.
Following are the Best Features Semrush
- Easy SEO tools to grow traffic.
- Access to 24 billion keywords for 130 countries.
- In-depth website audits.
- Competitor Analysis tools.
- Draft, schedule, and post content.
The Seventh Sense is an email marketing campaign tool that works with HubSpot and Marketo. The best part about this tool is that it observes each customer’s interaction with their Inbox, like at what time of the day they check their Inbox and spend time reading emails.
This personalized email marketing tool is good enough to get your customer’s attention to increase opening rates. Email marketing is one of the most popular ways to interact with your target audience, and a predictive model like seventh sense can help you develop an email marketing strategy.
- Creates a customer engagement strategy depending on the platform (HubSpot + Marketo).
- The emails are less likely to go to spam due to sending time optimization.
- Email A/B testing is available.
MarketMuse is another full-service content creation and optimization tool that helps individuals and businesses to strategize their long-form content. The integrated AI research tool also generates topics for you to convert into emails, blog posts, sales copies, and landing pages.
This marketing tool serves as a guide for giving KPIs (Key Performance Indicators) and content briefs suitable for your domain. The built-in AI editor gives valuable suggestions to improve your content for readability.
Following are the Best Features of MarketMuse
- Deep AI research conducting tool.
- Creates the first draft that can be tweaked to perfection.
- The built-in editor provides the ease of making improvements on the same platform.
- All-in-one AI marketing tool for your content needs.
Pro Rank Tracker
Pro Rank is a must-have AI marketing tool that tracks your company’s SEO rankings on Google, Bing, Amazon, YouTube, and Yahoo. It’s a cloud-based web application that can track multiple websites simultaneously, which would be difficult otherwise. Pro Rank is accessible from desktop and mobile from any location.
It provides accurate tracking reports and insights to make informed decisions and improve your organic marketing strategy.
Following are the Best Features Pro Rank Tracker
- User-friendly; used by SEO professionals, agencies, and website owners.
- Available in 13 languages.
- Analysis of data, online views, and charts.
- Built-in report generating and sending features.
Personalize is a unique AI marketing tool to learn which products and services your target market finds interesting. Its algorithm lets you track three product interests per customer in your database based on their digital footprint. It saves data based on frequent site visits and time-frequency to provide real-time insights.
Personalize helps businesses create one-to-one marketing campaigns to promote products and services at the right time. The tool has shown improved click and open rates due to effective personalized marketing campaigns.
Following are the Best Features Personalize
- Real-time updates based on customer activity.
- Personalized marketing experience.
- Algorithm to detect customer behavior and preferences.
- Tracking metrics like time, frequency, and recency.
Scalenut is an organic marketing tool that helps you with your entire content cycle. This all-in-one AI marketing tool lets you.
- Plan the entire keyword library for your niche.
- Research to uncover insights and build a strategy around semantic keywords to outpace your competition.
- Create SEO content that ranks using its AI writing tools for better and optimized content.
- Optimize your content on the go by getting real-time feedback on where your content stands in SEO ranking.
Following are the Best Features of Scalenut
- A step-by-step guide to developing the content cycle.
- 40+ AI writing templates.
- Write persuasive marketing copy for your website and emails.
- Rated 4.8 by SEO strategists, modern marketers, agency owners, and founders
Brand24 is a social media reputation-tracking tool. No matter how different this AI marketing tool may sound but it’s worth trying because a good reputation is everything for your brand. With this AI tool, you can track all sorts of positive and negative comments in real-time. It also analyzes comments and conversions that include your company, brand, and competitors from all over the internet.
AI-driven media, like Brand24, can take your marketing efforts to the next level, especially if you’re a small or medium enterprise.
Following are the Best Features of Brand24
- Access to 25 million online resources in real-time.
- Monitor your brand 24/7 with the real-time tracking system.
- Statistics to measure your online reach and mentions.
- Customer insights to know what they like and dislike about you.
- Measure hashtags’ reach and volume.
INK is two in one marketing tool that combines an Al copywriting tool with an AI SEO assistant to optimize your content for search engines. You can write anything and everything from long-form articles to short-form product descriptions. It is also the only AI tool in the market that tells you that your content sounds like AI written so you can make improvements.
INK AI helps you find the right keywords, write SEO-optimized copy and make real-time changes by providing suggestions. It also generates images based on the content type.
Following are the Best Features of INK
- All-in-one content solution.
- Creates resizable and optimized images.
- Grammar checking and simplifying sentences.
- Content that gets engagement and does not sound robotic.
- Keyword research and clustering.
- Among various other writing modes, INK has Dyslexia and Colorblind writing modes.
Grammarly is a powerful AI tool that checks spelling and grammar to make your writing error-free and professional. It is used by many businesses and writing professionals to make sure their copy is polished before sending it out.
You can easily install it as a Google Chrome extension, and it seamlessly integrates with all your apps like Gmail, WhatsApp, LinkedIn, etc. Although its free version is good to go, its premium version unlocks many other features like tone, clarity, deliverability, and style.
Following are the Best Features of Grammarly
- Real-time writing assistance.
- Can integrate with 500,000+ apps and sites across your devices.
- Desktop and mobile friendly.
- Built-in plagiarism checker.
Machine learning and AI marketing are not new to businesses. Companies always look up to technology to make businesses operations efficient to save time and increase revenue. But in today’s times, AI-powered tools have become a necessity to stay competitive in the changing digital landscape.
AI tools have reduced human intervention, decreasing the cost of retaining employees hired for different tasks. AI marketing tools are improving every minute and can help you establish a sustainable business by covering all your online marketing needs.