Customers in the target market are located at different locations across the country. The company needs to make the product easily available and accessible to customers everywhere. Therefore, selecting the right distribution channel for the product is the main element for the success of the company’s marketing strategies. When the product is easily available to the customers, then it increases …
Traditionally speaking, marketing is a one-way streak. It starts with the advertisement that marketers create, then they air the ad on different media platforms and expect the result. The problem with traditional marketing is that it doesn’t start a dialogue with the target audience about the advertised product. You just send the message through advertisement and expect them to comply …
Emarketing is the process where you combine both modern technologies with the traditional marketing concept. The purpose of emarketing is to use the internet and technology to approach the customers of your target market to establish brand identity and increase online presence. There are many effective emarketing tools and strategies like; emails, text messages, audio/video, SEO, content marketing, pay per …
What is New Product Pricing Pricing may seem simple and easy. But it’s a very important and challenging part of any business especially when the product is new in the market because you don’t know how the market would react to the product price. Therefore, businesses and companies may test various pricing strategies before setting the final price of a …
Personalize and one-to-one marketing means building a relationship with your target customers. It means that you have to understand your customers by learning about them so that you can change your strategy and behavior towards them. It’s easier said than done because training salespeople to be careful and attentive is one thing. But when you ask them to treat individual …
Many businesses and companies spend a plethora of capital and resources to grow their business and increase sales consequently. The point of all these efforts is to find the right marketing strategy to achieve the company’s objectives. Many marketers face the challenge of choosing the right strategy among various types of strategies; permission marketing or interruption marketing. Interruption Marketing means …
Pricing is a very important part of the company’s branding and marketing strategy because it would directly affect the company’s relationship with its customers. When you set the right prices, then it would attract new customers plus retain your existing customers. The profitability of the company increases as a result. What is Pricing Decision? When a company or business manufactures …
You may have come across the term ‘‘tagline.’’ It’s important for a well-established brand is to have a specific tagline for its business. What its role it plays and how it impacts the overall performance of the company. Today, we’ll discuss the functionality of the tagline and how to create an effective tagline. Here it follows; What is Tagline? The …
Some catchy phrases of companies’ slogans are a very important part of branding and marketing. They can make or break the deal. If people like the catchy and funny slogan of a company, then it’s possible that they would choose the company’s product when they go out for shopping. It is because slogans make them remember the company’s products. In …
What is Word of Mouth Marketing? Word of Mouth Marketing (WOMM) is when a product influenced the customers so much that it becomes their routine dialogue. The customer keeps on sharing his experiences with others and advertises the product in the disguise. Companies and businesses encourage word of mouth marketing by organizing events, where customers communicate with other customers and …
