One of the main functions of marketing is to achieve the desired exchanges with the help of target markets. The question is what marketing philosophy should follow to streamline the desired objectives. Furthermore, what should be the interest organization, customers, and society? Today, we will discuss product concept, pros and cons, and how it’s different from the production concept. What …
The consumer has to consider many things that what type of product he’s going to buy. It’s because there’s a difference between buying a car and buying a coffee or an ice-cream. It’s a common observation that if the product is costly and expensive, then it’s purchasing would take more time. Rather than a product that’s casual, cheap, and ordinary. …
During the period of WW2, the industry was producing machine guns, weapons, and other wartime equipment. When the war finished, the industrialists changed their focus to consumer goods. They maintained the same pace of production as of the wartime in the 50s. Consequently, the supplies exceeded the demand in the market. Now businesses and companies had a great challenge and …
5 C’s of marketing is a useful framework to perform situation analysis. The 5 C’s of marketing analysis allows doing environmental scanning of five important component that improves marketing decision making process. These components include the internal and external environmental situation of a company.
The Macro environment tends to focus on the broader issues of the business like the economy, socio-cultural environment, laws and regulations, technology, and politics. Economics is going to be the main area of interest when we speak of business. But it doesn’t mean we can ignore other macro-environmental factors, all of those factors are equally important. In simple words, we …
Macro Environment is the external environment greatly influenced the business success, strategies and decision making. These factors are uncountable by the business organizations. Or The wider and broader set of economical conditions is known as macro environment.
The digital age of the internet and the World Wide Web has transformed and computerized everything. The traditional marketing concept, strategies, and processes have shifted into e-marketing. Marketing over the internet or e-marketing involves more advanced and sophisticated tools. They provide easy access to the analytics and data, so the marketers could align their marketing and business strategies along with …
Studying consumer behavior is very important for businesses and marketers, and their business strategy relies on reports of consumer behavior. As we know that the consumer is the person who consumes or uses the goods and services, and the customer is the person who buys from the retail store. In the customer vs. consumer article, we have had a detailed …
What is the purpose of doing a business? One common and logical answer is, PROFIT and this answer is not wrong by any means. When we think about business, the first thing comes in our mind is profit, but does that mean it is that easy to start a business and profits will follow? No, it doesn’t work that way, …
Many people use the two terms “consumer” and “customer” interchangeably and they think it’s the same thing. But they have different meanings from the marketing point of view. Especially if you want to be accurate and convey the precise message, then you have to choose the right word it. Today we’ll discuss “customer” and “consumer” and how these two terms …
