Where technology has revamped business practices, it is also changed consumer behavior. Almost 2 decades ago, telephone and brick & mortar stores and franchises were the most common sales points. However, everything changed when businesses like Amazon.com introduced the internet or online shopping points. Online retailing or e-commerce business has just touched new heights in the last 7-8 years. Did …
In economics, consumer goods are defined as tangible products purchased by individuals for personal consumption. These items are usually used daily and include everything from food and clothing to electronics and furniture. Many people also consider services such as haircuts and car repairs to be consumer goods since they are regularly purchased. There are three main types of consumer goods: …
Every marketing plan comprises a set of goals and objectives for the team to measure the success and performance of the campaign. Those objectives vary from improving KPI (key performance indicators) to amplifying customer engagement. One thing they all have in common is the growth of businesses, increasing revenue, and brand awareness. Today, we’ll study the marketing goals with 9 …
Every business or company deals with the challenges and opportunities presented by the environment, and they could be favorable or unfavorable depending on various factors. Today, we’ll study the types of the business environment in detail. What is a Business Environment? The business environment comprises external and internal factors that impact the operations and functions of the company both in …
Founded in 2011, Snapchat is one of the leading and innovative social media apps with over 280 million users. Albeit the platform wasn’t launched, with as many features as it has, as of today, chat and stories were the two features that helped Snapchat get to the top of the social media pyramid. Did you know that some of the most-used social …
Founded in 2006, HubSpot is the American-based world’s leading marketing automation and customer relationship management software. The tech company caters to the need of all, managing the complete lifecycle of the customers to leading and closing a sale and whatnot. Did you know that HubSpot owns almost 33.5% market share in the marketing automation industry? Yes, the company has carved a niche …
Founded in 2013, DoorDash is an online food ordering platform based in the outskirts of California. Users can search and order food and drinks from nearby eateries using the company’s mobile and web platform. Also, DoorDash went public in 2020 and began trading on NYSE (New York Stock Exchange) for $182/share, giving the meal delivery company a market capitalization of $57.7 billion. …
In business, there are many types of direct and indirect competition. Companies that compete directly in the same market provide similar products or services, and businesses that compete directly in the same market provide different products or services. Every market benefits from business competition, driving down prices and enhancing quality. On the other hand, overly fierce competition can negatively affect …
Founded in 1993, CMG (Chipotle Mexican Grill) is one of the leading chains of fast-casual restaurants in the US, Germany, France, Canada, and the UK. With over 2,650 restaurants, CMG employs around 97,600 people, and Chipotle runs and owns all of its restaurants—no franchise-based business model. The company reported a revenue of $7.5 billion for the year 2021, an increase of almost 26% …
Founded in 1994, Amazon became the second-fastest industry to reach a trillion-dollar valuation in 2018. It is a tech giant that has been making waves in all sectors, from cloud computing to eCommerce to digital streaming, and “everything.” The company breaks down its revenue into five key categories – AWS (Amazon Web Services), third-party seller services, physical stores, online stores, and subscription …
