You may have come across the term ‘‘tagline.’’ It’s important for a well-established brand is to have a specific tagline for its business. What its role it plays and how it impacts the overall performance of the company. Today, we’ll discuss the functionality of the tagline and how to create an effective tagline. Here it follows; What is Tagline? The …
Some catchy phrases of companies’ slogans are a very important part of branding and marketing. They can make or break the deal. If people like the catchy and funny slogan of a company, then it’s possible that they would choose the company’s product when they go out for shopping. It is because slogans make them remember the company’s products. In …
What is Word of Mouth Marketing? Word of Mouth Marketing (WOMM) is when a product influenced the customers so much that it becomes their routine dialogue. The customer keeps on sharing his experiences with others and advertises the product in the disguise. Companies and businesses encourage word of mouth marketing by organizing events, where customers communicate with other customers and …
When a group of people gets together for business, they create a legal entity known as the company. The purpose of the formation of the company is to manage and organize financial and tax liabilities depending on the country’s laws. Now, the question is why not a personal business and why to form a company. It’s because the company offers …
Introduction to Food and Beverage Industry The food and beverage industry is the sub-category of the Hospitality industry such as hotels and restaurants, where they serve their guests with a variety of food and drinks along with other services. When we talk about the food and beverage industry, then it relies on two major parts; production and distribution. However, production …
What is Cross-Selling? Cross-Selling is a selling technique where you convince customers to buy more by offering them other related products. For instance, if a customer has come to your shop to buy a comb, but you also offers him a hairdryer and other hairbrushes. If the seller offers customers relevant products at the right time, then he would maximize …
Introduction to United Kingdom United Kingdom (UK) or Great Britain is an independent country located on the coast of North-Western Europe. When we say the UK, then the area of the country is united by four different countries like Scotland, Northern Ireland, England, and Wales. The country has four different capital cities like; Belfast, London, Edinburgh, and Cardiff. The region …
When a buyer enters the market, then he’s looking for the information that he couldn’t browse over the internet. In simple words, it’s the process and stages that a buyer goes through before making any decision. According to statistics, 70% of the buyers are through all the stages of buyers’ journey before making any purchasing. As a sales or businessmen, …
What is Business Marketing? Business marketing is a process through which a business markets and then sells its products and services. Government, private or public institutions, or commercial businesses and organizations use business marketing for the promotion, selling or reselling. Business marketing also goes by many names like business to business marketing, industrial marketing, and business to government marketing. Importance …
In the current competitive business environment, increasing online sales is the principal and foremost objective of multiple business, regardless of whether large or small. It does not matter either you manage small family owned independent retail business such as mom-and-pop stores or work for a gigantic online commerce companies like Alibaba and Amazon, increasing sales through online networks is relatively …
