When people decide they want to start a business, the majority of them believe that they’ll launch a product and customers will follow. When that doesn’t happen, they keep changing things and spending money, time, and resources; hoping something will go right. It is not then surprising that 9 out of 10 (90%) startups fail. Simply put, many startup owners …
The workplace environment depends on the strength of the management position and how they manage their employees. They should communicate with the senior professionals of the company to make sure that their team is moving in the right direction of the company’s vision and mission. The roles and responsibilities of managers are different in various workplace environments and industries. Today, …
Following the popularization of the internet, the retail and wholesale landscape has seen significant changes. One of those changes is the rapid rise of the E-commerce industry. eCommerce giants like Amazon and Alibaba are valued at billions of dollars, indicating that E-commerce is the future of trade. Consumers, too, are shifting more and more towards buying online because of how …
We live in a world that is developing at a pace not witnessed by our forefathers. The modern world has shrunk the space for traditional businesses because modern problems require modern solutions. Entrepreneurs are the ones who propose modern solutions by taking the risk of propelling new ideas and making profits out of them. So, the society in which we …
Effective communication among employees and with the customers is of utmost importance for an organization. Here are some statistics that reflect the importance of internal and external communication. Firstly, more than 80% of Americans believe that employee communication is key in developing trust in their employers. From a customer’s perspective, 68% of customers are more likely to buy from a …
Digital marketing through influencers is the most sought-after strategy to scale businesses, but do you know why? Well, for every $1 spent on influencers, the brands earn up to $5.78 in return. The influencers have revolutionized the horizon with which businesses market themselves. But along with it, many complexities have also emerged. For instance, influencers work in their specific niches, …
They say, “Customer is the king,” and it is safe to say that these words are actually valid to a great extent. It is your customers who bring you business, and as a matter of fact, your customers are the biggest source of free marketing of your products or services. “Customer is the king” narrative also implies that satisfying your …
Technology is an integral part of our life now. Your electric brush, beard trimmer, the toaster you use to make those yummy French toast, your mobile phone, air conditioning system, your car, the laptop you work on, the projector you use for a presentation, and the coffee machine that keeps refilling your cup is all technology. It is no secret …
A product usually goes through different intermediaries before it is available to the end consumers. It is almost impossible for manufacturers to sell their products directly to customers. For example, a bread manufacturer cannot expect people to travel miles just to get a pack of bread. This is where retail stores come in a place that makes a product available …
Communication is an integral element in human life. Be it words, texts, gestures, emotions, facial expressions, or sounds, humans living in a society communicate one way or another. A person receiving a letter from Credit Card Company is a communication. A long list of emails in your inbox is a form of communication, even if you don’t reply to them. …
