There is serious debate among people about what is the most consumed beverage in the world after water. Some say it is tea, while others say it is coffee. But no matter who wins in the end, certain facts can not change. For instance, more than 70 countries produce coffee. Similarly, the global coffee sector is an approximately $443 billion …
We are surrounded by computers so much today, but we hardly think about how they work, how they evolved, and who is responsible for this evolution. If computers suddenly stopped working around the world, everything from the world economy to humanitarian efforts and military engagements would come to a halt. Computer manufacturing is a $10B industry that is at the …
When it comes to selling a product or a service, it is almost impossible to establish a successful business without some form of advertising. However, advertising is more than creating and launching an ad for the masses. At least advertising has changed a lot in the 21st century. Advertising is an intricate and sophisticated process that further involves various processes, …
Learning and understanding a company’s logo is an educational experience. It gives you remarkable insights into how founders use consumer psychology to make their brands and visual elements more memorable. This enables their target market to easily remember and pick their brand the next time they purchase something. Today’s lesson is about the names and logos of globally recognized shoe …
Are you seeking ways to up your marketing strategy? Or maybe the sales have taken a dip lately? Regardless of the case, marketing sponsorship might just be the key solution to your marketing game. Also, in the realm of business, it’s all about taking strategic measures to enhance brand awareness and make an overall image of the brand. That’s where …
The internet is one of the most revolutionary inventions of the 20th century. It is safe to say that the internet is also the mother of the tech revolution in the 21st century. Gone are those days when businesses could only hire people from localities. They can now recruit cross-border or even cross-continent talent and collaborate virtually. In fact, many …
Advertising is the technique of marketing products or services that a business enterprise uses to inform audiences, engage customers, and generate sales. Advertising is a 0.5 trillion dollar industry, and businesses use it as an indispensable way of increasing profits. However, there are many advertising types, mediums, and channels, and each has something unique to offer. While social media advertising …
Sometimes you feel like you have put too much effort into something, but the results could be more consistent compared to the efforts. There can be different reasons behind it, such as applying your resources and energy to the wrong things. In simple words, misdirected efforts produce minimum to no results. One way to minimize this from happening is to …
Marketing is a vast arena that involves various methods, techniques, practices, and strategies to inform and sell to a particular audience. But at its very foundation, marketing is all about making connections. Naturally, to make connections, you need a medium or a channel to communicate. That is what a “marketing channel” is. Businesses have been using a wide range of …
As the internet and technology continue to evolve at a rapid pace, marketing techniques have also transformed significantly. Businesses around the globe now consider online marketing as one of the crucial elements of their primary marketing strategies. For companies seeking to expand marketing efforts, internet marketing can be a huge opportunity to bring more leads to their businesses. Let’s dive …
