A public image of the company is also an asset. According to a study, 63% of the worth and value of any business is due to the public image. If an incident causes a bad reputation to the company, the very foundation of the company would be in great jeopardy. It would take approximately 7 years to overcome and recover …
Over time, every company wants to expand its product range. Some companies try to develop new products to its portfolio, while others develop the extension or remake of the existing products. A group of related products constitutes a product line, and the combination of different product lines makes the product mix, which is owned by the parent brand. For example, …
It is crucial for marketers to not only attract new customers but also retain existing customers. It is worth-mentioning that acquiring a new customer can cost you five times more than keeping the existing customer. If companies are unable to increase their customer base, they will be unable to survive in the long-run. Relationship marketing plays a crucial role in …
What is Customer Engagement? Customer engagement is the process of developing connections and consistently interacting with customers. When you interact and engage with customers, then it would build loyalty among them, and they would promote and buy your product. Most importantly, you should provide a unique customer experience to your customers. Technology has made it easier to start your e-commerce …
How many times you have signed up to received email notification and special offers from different brands and services. I know the answer, “Yes, many times.” When I open my email, I can see tons of notifications and promotions from digital products like MyThemeShop.Com, etc. Since I am a member of Hyper Mall, a local departmental store, they text me …
Dropshipping business revolutionalizes the e-commerce business, where you facilitate the sale by using your platform. But you don’t have to maintain the inventory cost, factory overheads, and other fixed and variable costs. In the dropshipping business, you display the products’ catalog of suppliers, when customers place orders; you transfer the order to the suppliers and get the product delivered to …
Customers in the target market are located at different locations across the country. The company needs to make the product easily available and accessible to customers everywhere. Therefore, selecting the right distribution channel for the product is the main element for the success of the company’s marketing strategies. When the product is easily available to the customers, then it increases …
Traditionally speaking, marketing is a one-way streak. It starts with the advertisement that marketers create, then they air the ad on different media platforms and expect the result. The problem with traditional marketing is that it doesn’t start a dialogue with the target audience about the advertised product. You just send the message through advertisement and expect them to comply …
Emarketing is the process where you combine both modern technologies with the traditional marketing concept. The purpose of emarketing is to use the internet and technology to approach the customers of your target market to establish brand identity and increase online presence. There are many effective emarketing tools and strategies like; emails, text messages, audio/video, SEO, content marketing, pay per …
Traditionally speaking, the concept of having a store means that you have to maintain a stock of inventory so that you could make the product available to the customer when he orders for it. But in the online world, dropshipping is a bit different; you don’t have to maintain the stock of inventory. You just have to display the list …
