A strategy is very important to achieve something in your life. Marketing strategy for your business is also no exception because it’s not a single activity completely separate from all the operations of your business. Instead, it’s a combination of various departments, production, finance, and sales. If your company doesn’t have a strong marketing plan and strategy, it would jeopardize …
Have you ever thought that you can also buy a product at a price below its cost? If I tell you that you can. I am talking about loss leader pricing, which is an aggressive pricing strategy. Today, we’ll discuss the loss leader pricing strategy in detail and why businesses are willing to follow it. What is Loss Leader Pricing …
Marketing strategy helps you to understand your target customers, company’s goals, and advertising methods and techniques to reach more audiences. So that you could plan everything on time, and avoid unexpected circumstances in the future. Today, we’ll discuss different types of marketing strategies, and how you can choose an effective marketing strategy. Here it follows; What is Marketing Strategy? Marketing …
What is Marketing? Marketing is the art and process of building, managing and maintain an exchange relationship; where you start with attract the customers, establishing a relationship with them, and finally maintaining it by satisfying their needs. That customer can be other businesses or the consumers; therefore, marketing can be business to business or business to consumer depending upon the …
The idea of the marketing concept is to find out the needs and wants of customers, and then try to satisfy them better than competitors. Nowadays, most businesses and companies follow this ideology, but it hasn’t been the same in the past. The main points of the marketing concept are; Finding the right target market Trying to understand the needs …
K.T. Chandy first started addressing social issues through marketing in 1963. It was marketing and spreading awareness about issues like; reproductive health program, HIV prevention system, on-site sanitation, diarrhea, water treatment, malarial control, and other basic health issues. After the 1980s, the marketing of awareness about various social issues has expanded. It started including macro issues like transportation management, ecosystem, …
Factors like growing population, steep economic condition, expensive, and scarcity of natural/other resources have made people realize that they should lower the consumption. As the wave of realization started spreading, it has attracted the attention of young startups and entrepreneurs. They saw it as an opportunity for growth and came up with a different solution. You can go to work …
PayPal is an American online payment system company. It provides the service of online transfer of funds and money contrary to the conventional payment methods via papers and checks. The company also offers its services to online vendors, commercial users, and auction websites. The brand charges a certain amount in return for providing the service of the online transferring of …
Marks & Spencer is a British multinational retail business company. Michael Marks and Thomas Spencer laid the foundation of the company in 1884. Since then M&S brand has launched approximately more than 1463 location points across the world. The headquarters of the company is located in London. Some of the main products of Marks and Spencer are home products, food …
The coffee shop business is a very profitable venture. According to an estimate, people drink approximately 2.5 billion cups of coffee every day around the world. Experts say that the figure would increase to 67% by the end of 2022. The interesting fact about coffee and other ready-to-drink business is that they’re resistant and can survive easily in the volatile …
