Dropshipping business revolutionalizes the e-commerce business, where you facilitate the sale by using your platform. But you don’t have to maintain the inventory cost, factory overheads, and other fixed and variable costs. In the dropshipping business, you display the products’ catalog of suppliers, when customers place orders; you transfer the order to the suppliers and get the product delivered to …
Customers in the target market are located at different locations across the country. The company needs to make the product easily available and accessible to customers everywhere. Therefore, selecting the right distribution channel for the product is the main element for the success of the company’s marketing strategies. When the product is easily available to the customers, then it increases …
Traditionally speaking, marketing is a one-way streak. It starts with the advertisement that marketers create, then they air the ad on different media platforms and expect the result. The problem with traditional marketing is that it doesn’t start a dialogue with the target audience about the advertised product. You just send the message through advertisement and expect them to comply …
Emarketing is the process where you combine both modern technologies with the traditional marketing concept. The purpose of emarketing is to use the internet and technology to approach the customers of your target market to establish brand identity and increase online presence. There are many effective emarketing tools and strategies like; emails, text messages, audio/video, SEO, content marketing, pay per …
Traditionally speaking, the concept of having a store means that you have to maintain a stock of inventory so that you could make the product available to the customer when he orders for it. But in the online world, dropshipping is a bit different; you don’t have to maintain the stock of inventory. You just have to display the list …
What is New Product Pricing Pricing may seem simple and easy. But it’s a very important and challenging part of any business especially when the product is new in the market because you don’t know how the market would react to the product price. Therefore, businesses and companies may test various pricing strategies before setting the final price of a …
We live in a digital world and we contribute approximately 2.5 quintillion bytes of data almost every day, and 90% of the digital insight of the whole world is created in the last 2 to 3 years alone. If you know how to use digital data, then it helps you to increase profitability, business growth, and business efficiency. If you …
Personalize and one-to-one marketing means building a relationship with your target customers. It means that you have to understand your customers by learning about them so that you can change your strategy and behavior towards them. It’s easier said than done because training salespeople to be careful and attentive is one thing. But when you ask them to treat individual …
Many businesses and companies spend a plethora of capital and resources to grow their business and increase sales consequently. The point of all these efforts is to find the right marketing strategy to achieve the company’s objectives. Many marketers face the challenge of choosing the right strategy among various types of strategies; permission marketing or interruption marketing. Interruption Marketing means …
Pricing is a very important part of the company’s branding and marketing strategy because it would directly affect the company’s relationship with its customers. When you set the right prices, then it would attract new customers plus retain your existing customers. The profitability of the company increases as a result. What is Pricing Decision? When a company or business manufactures …
