Experts have defined marketing differently, but as the marketing practices have evolved, one thing is for sure; Marketing Is Nothing Without Innovation. A few decades ago, a business would start selling a product a people used to buy it. Why? One, there wasn’t a lot of market competition. Two, consumers didn’t have much awareness about the products, brands, and “what …
Personal selling has become very important in today’s competitive world of the internet and social media. Applying personal selling techniques seems necessary in the sale and promotion of the consumer products like publications, pharmaceuticals, cosmetics, and home appliances. It helps them to amplify the sale and the company’s revenue. Many customers also expect and prefer a personal selling approach from …
The usage of the internet has been increasing for the past few years and it is attracting the attention of businesses to use digital media platforms. Digital media has become so influential that it plays a significant role in the decision-making process of people. Today, we’ll discuss digital marketing, the advantages of digital marketing over traditional marketing, and its disadvantages. …
Buyers will not attract to your products and service until you make them advocate and aware. For this reason, you need to communicate the feature, attributes and benefits of your offerings with them. Nowadays, offline and online communication strategies enable marketers to wider their product reach and customer base. What is Marketing Communication? (MarCom) Marketing communication (MarCom) is the process …
What works for you may not be effective for others, and what works for others may not a good enough for you. Yes, this is how it works in every field of life, including business. It is simply impossible for every organization to follow the same business model or marketing strategies. Different corporations and brands use different types of marketing …
Nintendo is a Japanese video game and consumer electronics multinational company. The brand started its journey in 1889 under the name of Nintendo Karuta and gained the legal status of a public company in 1960. The headquarter of Nintendo is in Kyoto, Japan. Nintendo started selling color TV games and video game consoles in 1977. The company acquired worldwide recognition …
Beauty and fashion is a multibillion dollars industry focusing on the product and sale of clothes and other accessories. Some of the high fashion brands in the beauty industry manufacture clothes from ordinary to luxury mass scale fashion. The simplest way to define fashion business is the style of wearing clothes and other accessories by various segments of the people. …
Launching a fast-food restaurant requires a lot of resources in the beginning. When you approach the bank or any financial institution, then they would ask to conduct a swot analysis of your fast-food restaurant and provide them the report. The swot analysis of a fast-food restaurant business is the best way to present the current state of your business, how …
“Think Different,” the slogan of one of the most popular and highest-grossing smartphone companies- Apple, is a perfect example of how to represent your brand. Apple has gained formidable respect, fame, and trust in the global market because of its unparalleled innovation and creativity. Apple says, “think different,” and they exactly produce what they preach. A slogan represents your brand …
What is the most important factor that comes to your mind when you think of investing in something? Or when you decide to start a business? Or a marketing campaign? Well, I cannot think of anything else except for the “effectiveness.” You always ask yourself, “Will this be an effective investment”? Or “is it going to be an effective marketing …
