What is Network Marketing? Network marketing (also known as multi-level marketing) is often wrongfully associated with the pyramid structured schemes but its functionality is a little different from pyramid structure organizations. It is a direct selling method where the company’s products and services are sold by the group of independent salespeople, these people create and manage a link or chain …
We live in a very competitive world of 21st century where marketers are using different techniques to survive in this competitive environment. You won’t find any niche where people aren’t already working in it. However, branding is also one of those tools which give you a competitive edge while launching a new product. Now, we have to understand what brand …
Business markets have been expanding and people are investing more money and resource in the business market than the consumer markets. For example, Tesla is planning to invest US$ 5 billion in its new electric car and battery, “Gigafactory” in Europe. After that various suppliers will engage to provide parts and accessories, and then Tesla will be able to offer …
What is Consumer Market? The consumer market comprises of those people who are the end-users and they don’t resell the product or service any further. We see products and consumers everywhere in the market. Whenever a person buys a product, then he becomes a part of the consumer market. We can categorize the whole consumer market into four types; retail, …
The term “life cycle” may not be the same for everything. For instance, when we talk about the human being’s life cycle, it means everything from birth to death is a part of the life cycle. The “in-between” stages include childhood, teenage, adulthood, maturity, old age, and ultimately death. Similarly, non-science phenomena also follow a life cycle. Let’s say we …
Price Lining Definition Price lining also goes by the name of product line pricing. It’s a process of marketing strategy where businesses and retailers set different prices of the same products but have different features, degrees, characteristics, and attributes. In other words, it’s the process of categorizing the same product with different prices, as the attributes and features of the …
When a group of people gets together for business, they create a legal entity known as the company. The purpose of the formation of the company is to manage and organize financial and tax liabilities depending on the country’s laws. Now, the question is why not a personal business and why to form a company. It’s because the company offers …
A business may look like a “simple” thing, but the ground realities are always different. As a customer, you always get the final product, and you just pay for it; that’s it. But, do you ever wonder, is it that simple to make a great product? Well, the answer is NO. Let’s take the simplest example, the smartphones. Now, you …
Advertising is perhaps one of the largest industries to currently exist, and it will not be going out of place anytime soon. This is because advertising exists in various forms, shapes, and sizes.
Sale is the process comprised of all the activities that a business performs to sell its product and service. Multiple parties involved in the sales process and they’re as follows; Buyer. It’s the person who wants to purchase. Seller. It’s the person who wants to sell. Product/services. It’s the commodity that brings buyer and seller at one platform. Sale process. …
