Introducing Google, the iconic search engine, is like introducing water to someone. It is probably the most famous platform people worldwide know at such a large scale throughout human history. However, not many of us know the story of Google’s logo. Why is it the way it is, what it stands for, and how it became this way? Answering all …
The logo of a 2D bitten apple is instantly recognized to be of the world-famous brand of computers, laptops, mobile phones, and services. In fact, this brand is so famous that there is an Apple logo emoji now. However, it wasn’t always like that. The company went through a lot of trial and error to develop the perfect logo that …
If you’re looking for a career in “marketing,” it’d help you to know that it is a vast field. There are many different marketing roles in a company that offer different career paths, growth, and learning opportunities. Therefore, before diving headfirst into a “marketing” career, it is essential to know what these roles are. Learning about these roles will help …
A marketing interview can be overwhelming when you’re unclear about the questions you will be asked. This sense of mystery can cause stress and hinder your performance. However, there’s good news. Each marketing interview has some questions that are almost similar. However, each interview is likely to have variations of these questions. You can learn about these marketing questions to …
Setting up and taking a business from break-even point to profitability is no easy feat. Research suggests that 90% of startups are likely to fail. Even though the reasons for failure can vary, the lack of an efficient and comprehensive business strategy is definitely one of the reasons. The term “business strategy” is not new to most of us. But …
According to a study, 76% of people who write achievable, measurable, and time-specific goals find success, compared to the 34% who don’t write them. This statistic underscores a core principle and goal-setting technique that has repeatedly proven successful, called SMART goals. SMART goals help you break down a bigger goal into smaller tasks, track progress, stay accountable, follow a timeline, …
An effective business plan can bring a whole list of benefits to your company. It assists you in turning your business goals into reality by providing the team with actionable tactics, the right direction, and a lot more. A marketing strategy is one of the crucial components of the said plan; organized marketers are 7 times more successful than competitors having no …
Facebook (Meta) has been expanding its services from social networking to FB Watch, Gaming to Reels. However, another significant addition to its overall business model came in 2016 with the launch of Facebook Marketplace. It allows individuals and e-commerce businesses to sell and buy in a convenient and easy-to-use marketplace. In this article, we will look at the guidelines, features …
Curating trend-worthy content is indeed a demanding task. From choosing the right image to the perfect backdrop to high-quality audio to transition videos and whatnot – it takes a lot to create such content. However, putting up the captions that go with your posts and reels is one of the most challenging tasks. There are times when you are all …
Have you ever felt drawn to a product after watching an advertisement on social media or in a magazine? If yes, that means the advertisement struck a chord somewhere that connected with you. For example, a working mother comes across an advertisement showing a woman just like her, getting through life and passing all the obstacles with flying colors. That’s …
