Learning and understanding a company’s logo is an educational experience. It gives you remarkable insights into how founders use consumer psychology to make their brands and visual elements more memorable.
This enables their target market to easily remember and pick their brand the next time they purchase something.
Today’s lesson is about the names and logos of globally recognized shoe brands. We will learn why these brands chose the current logos, their unique elements, and what they represent.
19 Famous Shoe Brand Logos and Names
Below is the list of popular shoe brands with names in the world.
Clarks is a famous English shoe brand known for its history. It was founded in 1825, and due to its heritage, it is well respected among its loyal customers. It has about 1400 branded stores, with sales coming in through other companies too.
Perhaps the most significant design element that makes Clarks logo unique is its wordmark. It is designed to look like a signature, possibly representing the founders Cyrus or James Clark’s signature. The color choice of green soothes the consumers and makes the logo easy on the eyes.
Dr. Martens is one of the best-known shoe brands renowned for its comfort and durability. Its logo represents youth and energy. For example, the yellow ball in its logo and the “AirWair” tagline represent the “bounciness” of its soles.
Similarly, you’ll notice bold lines under the “Martens” wordmark, made to look like shoe track marks. All these design elements and color choices position the shoe brand as flexible, comfortable, durable, and springy.
Steve Madden is a New York-based shoe brand that caters to the shoes and accessory needs of men, women, and children. Unlike other logos discussed above, Steve Madden’s logo only relies on a bold and minimalistic wordmark.
The brand uses a simple sans-serif font to convey its brand identity strongly. Since the brand has built a loyal customer base, it doesn’t need more than this impressive wordmark as a logo to make itself recognizable.
Hush Puppies is a casual footwear brand for all ages and genders. Since its inception, it has gained respectable popularity in the world of shoe brands.
Its logo is its adorable mascot, a basset hound, and a bold wordmark of the brand’s name. The logo represents the universality and approachability of the brand through its cute and charming mascot.
Its wordmark uses the sans-serif font, which is simple yet effective in making the branding easy to remember.
Sketchers is a popular American athletic footwear brand founded in 1992. The company is now the third-largest athletic shoe brand in the US.
To represent the sporty and energetic look, the logo of Skechers features a bold, energetic, and thick wordmark. The combination of gray and blue colors symbolizes calmness and balance. These colors are complemented by the slanting font representing speed and thinking ahead.
Red Wing Shoes
Red Wing is an American shoe brand most famous for its boots. The name is based on the city of Red Wing, Minnesota, where this shoe brand was founded.
The current logo of the Red Wing works on two levels. It represents the brand’s lofty ambitions and the lightweight quality of its boots, which is hard to find in other boot brands. This winged logo also represents speed and flexibility for the wearer.
Jimmy Choo has established itself as a renowned designer shoe manufacturer. Even though it is most popular as a shoe brand, it has expanded into other designer products, such as accessories and fragrances.
The branding of this brand includes a logo of its initials JC and a wordmark, either of which can be used depending on the space available. Overall, the wordmark and logo font is sleek and sophisticated.
It is to position the brand as a sophisticated luxury brand for people who love elegant products. The logo also uses the golden color sometimes, which is a color of royalty, fortune, and luxury.
Camper is a Spanish shoe and boot brand with a rich history. Even though the company was founded in 1975, it traces its roots to 1877. It was the grandfather of the founder Lorenzo Flexa, who is attributed with bringing the first sewing machine from England to Spain back then.
The logo of Camper features a curved design element with a curved, bold, and friendly wordmark spread across it. The curved element represents the silhouette of a rising sun, indicating the beginning of a new day. The font is modern and attractive.
Timberland is probably one of the few brands on this list whose logo is most instantly recognizable. It is an outdoor footwear brand headquartered in New Hampshire, US. The brand is also commonly called “Timbs” by loyal customers.
The brand’s logo represents the great outdoors. It features a tree with strong branches and an eye-catching wordmark with a unique font. The font resembles Windsor SB XBold Condensed, originally designed by Eleisha Pechey.
UGG, commonly known as Ugg boots, is hugely popular among millennials and Gen-Z. Ugg is a type of Australian shoe originally made from sheepskin. However, the Deckers Outdoors Corporation turned it into a brand in the US.
The logo is confident, playful, and attention-grabbing. It features the three letters of the word UGG, all in uppercase. They are printed in Gothic script, while the first G is intentionally bigger than the other two letters.
This makes the logo pop out and memorable for people who look at it even once.
Sperry Top-Sider, also known as Sperry, was founded in 1935 by a sailor and marine explorer. Sperry is a great example of a brand incorporating its story into its logo and branding elements.
For example, the logo is a stylized “S,” but it also represents the sail of a boat. The font used for the logo’s wordmark features bold sans-serif lettering, perfectly symbolizing a balance of casual yet modern.
Sperry is credited with creating the first boat shoe, a feature consistent with the brand’s history.
TOMS attracts loyal and new customers worldwide due to its empathetic positioning. Founded in 2006 by Blake Mycoskie, it is famous for its “one for one” concept. It dictates that for every shoe sold, the company will donate a pair of shoes to a child in need.
Its logo represents the same altruistic nature of the brand. The word TOMS is featured against a striped blue-white-blue background. The logo also features the phrase “one for one” sometimes.
The light blue color represents peace and calmness, while the white color is known for evoking feelings of purity and innocence. The logo fits perfectly with the brand’s values and philosophy.
Crocs is an American footwear brand that probably needs no introduction. It is instantly recognized because of its unique and innovative foam clog shoes. Many brands have propped up in the “foam clog” industry after the success of Crocs. Even the word “Crocs” has become synonymous with these types of shoes.
Crocs has a loyal and established market share, mainly among younger customers. As a result, the brand has chosen youthful and playful branding.
The logo features an emblem of a cartoonish crocodile mascot with a slight smile. The wordmark Croc also uses a lively font called Proxima Nova for its branding.
Tod’s, also known as Tod’s Group, is an Italian manufacturer of luxury shoes and leather products. The company prides itself on its 100 years old heritage.
Its logo is familiar, classy, and elegantly simple. The wordmark “Tod’s” is placed inside an oval frame with two lion heads on either side of the frame. Since 1920, the brand’s visual identity has remained the same.
Staying true to its tradition has given the customers a sense of exclusivity. The wordmark’s font is in all uppercase in a bold and elegant serif typeface similar to Angie Sans.
Kenneth Cole is not just a shoe brand but a holistic fashion house that sells clothing and accessories. However, the company largely focuses on shoe production.
Like Jimmy Choos, Kenneth Cole has positioned itself in the “designer” category. As a result, its branding is simple, elegant, and minimalistic.
The logo might seem a little underwhelming for someone who has just learned about this brand. But for its loyal customers, the logo represents an exclusive appeal and style.
Tory Burch, founded by American designer Tory Burch in 2004, is a mid-luxury fashion brand featuring various footwear styles and types. The brand also sells other products like handbags, dresses, and accessories.
The logo is stylish and elegant, much like other designer brands on this list. It features an emblem with interconnected “Ts.” Some people equate this logo with the “cross,” but it is simply based on the initials of the founder Tory.
The font is custom-made but closely resembles HWT Custom Extended, designed by Hamilton Wood. The font used for the wordmark has an intricate, confident, and stylish appeal.
Merrell has made its name in the hiking and outdoor adventure footwear category. It was founded in 1981 by Randy Merrell, John Schweitzer, and Clark Matis. Since then, the company has focused on selling hiking boots, athletic shoes, and sandals.
The logo uses bright orange color, which represents excitement and enthusiasm. Apart from the color, other design elements such as the “zoomed out” M and font also represent energy.
Gucci is one of the world’s most influential and popular luxury fashion brands. Apart from shoes, it designs and manufactures products like clothing and accessories.
The most distinct and signature branding element of Gucci is its emblem. It features two uppercase Gs overlapping and facing each other. The logo was designed by Aldo Gucci, son of the founder Guccio Gucci.
This trademark represents the ultimate class, luxury, sophistication, and exclusivity the brand stands for. The wordmark Gucci is also sometimes placed under the emblem, featuring a sleek font based on Granjon Roman.
Johnston & Murphy
Johnston & Murphy have captured a loyal market due to their high-quality leather shoes and products. The brand was founded in 1850, and the logo represents this maturity.
The logo is a simple yet elegant wordmark of the brand’s name. The letters are all uppercase and in the same line. Sometimes the logo also features an emblem with stylized and tilted initials “JM.” Overall, the look of the logo is decent and classy.
It is a remarkable achievement for any brand to be immediately recognized by its logo, and it is only possible through strong branding and a unique, impressive logo. Let us know if you want to read more about other shoe brands.