Founded in 1995, Lovesac has grown from a fledgling startup into a leading furniture retailer known for its innovative modular seating. Based in Connecticut but with over 150 showrooms nationwide, Lovesac has become synonymous with its customizable, interchangeable upholstered foam seating systems called Sactionals.
Sactionals consist of two basic components – seats and sides – which connect through a patented system to allow for limitless configurations. Customers can continually change their layout by adding new pieces and covers as their needs evolve. This modular flexibility paired with trendy, fabric patterns has fueled Lovesac’s rise to prominence in the home furnishings industry.
Beyond Sactionals, Lovesac is also known for its oversized foam-filled beanbag chairs called Sacs. Using proprietary high-density foam blends, Sacs provide next-level comfort versus typical bean bags. Lovesac also sells accessories like blankets and home decor to complement its seating options.
As a digital-first omnichannel retailer, Lovesac incorporates e-commerce with showrooms to enhance customer experience. This strategic approach has proven successful, with Lovesac generating over $430 million in revenue in 2021 – a 52% year-over-year increase.
With its focus on modularity and innovation, Lovesac has disrupted the furniture category and carved out a niche for adaptable, contemporary seating. As demand grows for multifunctional and stylish home furnishings, Lovesac’s flagship Sactionals line positions it for continued expansion.
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List of Biggest Lovesac Competitors
Founded in 2006, Comfy Sacks has earned a reputation for high-quality beanbag chairs and ottomans. Their foam-filled sacks use durable, fluffy materials like microsuede and polyester pair fabrics to maintain shape and comfort.
Available in over 100 colors and patterns, Comfy Sacks offers personalization across their wide range of sizes from kids to adults. Their specialty Big Joe XXL bag is one of the largest on the market at 8 feet. Based in Atlanta, Comfy Sacks focuses on internet sales and word-of-mouth growth.
Yogibo was started in 2009 by Eyal Levy who originally created a bean bag chair for his pregnant wife. Based in New Hampshire, Yogibo has expanded into unique furniture like the Max Relax Chair, ergonomic dog beds, and high-end audio “pods” for gamers. Their Jogoball gaming ball was named the National Parenting Product of the Year in 2021.
With around $14 million in annual revenue, Yogibo is an innovative modular furniture company giving Lovesac competition, especially in the gaming and pet product spaces.
Launched in 2007 in Ohio, Ultimate Sack creates bean bag chairs and accessories for home and office use. As a family-run small business, their selection ranges from kids’ bean bags to models for gamers and pets. Known for bean bags that retain shape and softness, Ultimate Sack also sells products to major companies like Coca-Cola and NBC.
With around $6 million in annual revenue and American-made products, Ultimate Sack rivals Lovesac in quality and variety across many furniture categories.
Jaxx Bean Bags
Founded in 2006 and based in Georgia, Jaxx Bean Bags is an online-only retailer specializing in foam-filled bean bag chairs rather than traditional bead filling. With a focus on quality materials like microsuede and faux leather, Jaxx aims to make bean bags that retain their shape and remain flattened.
Though they operate just one facility, Jaxx Bean Bags generates around $31 million in yearly revenue through internet sales and word-of-mouth. They offer free shipping in the US and a 5-year warranty on their popular giant bean bags.
Founded in 2004 in Nevada, Sumo Lounge manufactures a wide variety of bean bag chairs and accessories. From traditional bean bags filled with shredded foam to luxurious faux leather models, Sumo Lounge aims to be a one-stop shop for bean bag seating. They also create decorative pillows, gaming chairs, and outdoor bean bag furniture.
With an estimated $5 million in yearly revenue, Sumo Lounge rivals Lovesac in selection and customization options at more affordable price points for budget-conscious shoppers.
Based in Pennsylvania, BeanBagTown is a smaller direct-to-consumer bean bag company founded in 2013. With a focus on kids and dorm furniture, BeanBagTown offers a budget-friendly alternative to some of the more premium bean bag brands. Their selection includes basic models under $100 as well as large 8-foot options made in the USA.
As a smaller company, BeanBagTown has the potential to grow its market share competing against Lovesac in the affordable bean bag niche.
Fatboy, known for oversized bean bag designs, was founded in Europe in 2002 before expanding to its US headquarters in Texas. Specializing in large statement pieces like the iconic 7-foot Lamzac outdoor lounger, Fatboy’s candles, pillows, and bean bags showcase stylish European design. Fatboy builds its bean bags using virgin polystyrene beads to remain soft and shapeable while lasting a long time..
With around $25 million in annual US revenue, Fatboy appeals to style-focused shoppers looking for luxuriously large statement pieces as an alternative to Lovesac.
Launched in 2018 and based in New York, Moon Pod differentiates itself from bean bag competitors through its unique shape and proprietary “zero gravity” design. Resembling a crescent moon, these bean bag chairs feature high-density bead filling that molds to the user’s body like memory foam.
With an emphasis on ergonomics and comfort, Moon Pod provides a futuristic take on bean bag seating. However, with most models over $300, they are a more expensive alternative to Lovesac’s offerings.
Chill Sack is a Nevada-based bean bag company founded in 2016 that specializes in oversized bean bag chairs and sectionals. With many giant bean bags under $200, Chill Sack is likely Lovesac’s top competitor when it comes to price and value.
The company sells bean bags in sizes from 2 feet up to 8 feet long, with fabrics like microsuede and faux leather. Chill Sack’s affordable selection appeals to a range of customers from dorms to offices. They generate around $5 million in yearly revenue.
Since 1981, Big Joe has produced affordable bean bag chairs, sofas, and other foam furniture. Headquartered in Michigan, their products feature recycled SmartMax polystyrene fill and waterproof SmartMax lining.
As a zero landfill company, Big Joe prioritizes eco-friendly manufacturing. Mass retailers like Walmart, Target, and Amazon broaden their reach to budget-focused customers. Their sturdy, simply designed furnishings appeal to college students and kids’ rooms.
Big Joe sets itself apart on price point while delivering quality products.
Based in Florida, Cordaroy’s unique value proposition since 1998 has been bean bag chairs that convert into beds. Using high-density dura foam fillings, their bean bags can transform into queen and king sizes to act as guest beds. While pricier than other brands, Cordaroy’s offers unparalleled versatility and functionality.
As a pioneer in convertible bean bag furniture, Cordaroy’s multi-purpose chairs provide an innovative alternative to Lovesac’s offerings.
Launched as a direct-to-consumer brand in 2017, Burrow allows customization of couches through modular arms, backs, seats, and chaise pieces. Their modern, minimalist aesthetic appeals to urban professionals and younger demographics.
As a digital native company, Burrow focuses on easy online ordering and direct shipping to simplify the furniture buying process. With premium durable fabrics and on-trend designs, Burrow provides upscale modular personalization for those willing to pay more.
Other Lovesac Competitors and Alternatives
When it comes to customizable furniture, Lovesac and IKEA take distinctly different approaches.
Lovesac is a specialty retailer focused solely on modular seating. Their Sactionals allow near-endless configurations by mixing and matching upholstered sides and seats. The high-density foam construction delivers premium durability and comfort.
In contrast, IKEA offers budget-friendly sectionals and beanbags alongside their full range of home furnishings. IKEA sectionals feature removable coverings and add-on components like chaise lounges for some customization. However, the options are limited compared to the flexibility of Lovesac’s Sactionals system.
IKEA beanbag chairs provide casual floor seating at very low price points starting under $25. While IKEA provides affordable introductory custom furniture, Lovesac’s specialty offerings cater to those wanting high-quality customizable seating with many more modular pieces and premium fabrics.
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Traditional Furniture Brands
For a more classic look, traditional furniture brands like Ashley, Room & Board, and Crate & Barrel provide fixed sofas and chairs as a lower-cost alternative to Lovesac’s customizable pieces.
Brands like Ashley are known for their affordability. While their selection isn’t modular, they offer a wide assortment of styles at lower price points and frequent sales.
Crate & Barrel and Room & Board provide higher-end traditional seating with sleek, contemporary styles. While more expensive than value brands, they retail sofas and chairs for thousands less than comparable Lovesac sectionals.
The trade-off is less customization, though some provide limited fabric and color options. Those looking for a timeless style can save significantly opting for a fixed sofa from an established retailer over Lovesac’s adaptable modular offerings.
Mattresses and Futons
Mattresses and futons placed on the floor provide a versatile, affordable seating option compared to pricier picks like beanbag chairs and sectionals. A bare mattress can be utilized for extra seating in spaces like kids’ rooms, college dorms, apartments, or multifunctional basement areas.
Futon mattresses fold easily to transition from a sofa to a bed for overnight guests. While less supportive than standard seating, extra mattresses and futons allow even more flexible, casual floor seating arrangements.
For roughly $100-300 depending on size and quality, a basic mattress or futon offers budget-friendly extra seating for those on a tight budget. They provide a minimalist, floor-based seating alternative to maximize space instead of purchasing higher-end specialty floor chairs.
Lovesac faces growing competition from bean bag and modular furniture companies, ranging from long-time players to newer direct-to-consumer brands. With options at various price points and styles, consumers can find customizable, quality seating from Lovesac alternatives that best fit their space and budget.