Businesses and companies use various strategies to attack their competitors, where the attacking company actively targets the defender company. It often happens when a company enters the market. Today, we’ll discuss the frontal attack strategy; its types, pros, and cons, and examples. What is Frontal Attack Strategy? A frontal attack strategy is when a company directly targets the market leader/s. …
When a company’s performance, market conditions, or country’s economy are in the declining phase, then businesses employ various strategies to minimize its impact. Turnaround strategy is among one of them. Today, we’ll discuss what is turnaround strategy, its types, and various stages with real-life examples. What is Turnaround Strategy? A turnaround strategy is a form of retrenchment strategy when a …
Every business market has a market leader and some market followers, and they all play a specific role and follow various strategies. Today, we’ll discuss market follower strategies, their meaning, types, and pros and cons with examples in detail. What is Market Follower Strategy? A market follower is a business or a company that follows the footstep of the market …
It’s very difficult to achieve a leadership position in the market. The competitor businesses would challenge your company’s strengths, or they try to take advantage of your weaknesses. If new and current businesses are following the latest trends, then it would weaken your leadership position in the market. Businesses and companies use various strategies to maintain their position in the …
We all love bakery’s flour-based food products like pastries, pies, cookies, cakes, and so many other delicious items. Just thinking about bakery products makes your mouth watery. However, other industry businesses also serve bakery items like coffee shops, tea houses, cafes, and small shops. Bakery shops also offer and produce many confectionary items. According to an estimate, there are roundabout …
Personal selling has become very important in today’s competitive world of the internet and social media. Applying personal selling techniques seems necessary in the sale and promotion of the consumer products like publications, pharmaceuticals, cosmetics, and home appliances. It helps them to amplify the sale and the company’s revenue. Many customers also expect and prefer a personal selling approach from …
The usage of the internet has been increasing for the past few years and it is attracting the attention of businesses to use digital media platforms. Digital media has become so influential that it plays a significant role in the decision-making process of people. Today, we’ll discuss digital marketing, the advantages of digital marketing over traditional marketing, and its disadvantages. …
Buyers will not attract to your products and service until you make them advocate and aware. For this reason, you need to communicate the feature, attributes and benefits of your offerings with them. Nowadays, offline and online communication strategies enable marketers to wider their product reach and customer base. What is Marketing Communication? (MarCom) Marketing communication (MarCom) is the process …
Nintendo is a Japanese video game and consumer electronics multinational company. The brand started its journey in 1889 under the name of Nintendo Karuta and gained the legal status of a public company in 1960. The headquarter of Nintendo is in Kyoto, Japan. Nintendo started selling color TV games and video game consoles in 1977. The company acquired worldwide recognition …
Beauty and fashion is a multibillion dollars industry focusing on the product and sale of clothes and other accessories. Some of the high fashion brands in the beauty industry manufacture clothes from ordinary to luxury mass scale fashion. The simplest way to define fashion business is the style of wearing clothes and other accessories by various segments of the people. …
