Author: Azan Umar

When you’re launching a product/service into the market, then you have set its right pricing. It shouldn’t be too high and low depending upon, and freemium is also one of the pricing strategies. Today, we’ll discuss the freemium pricing strategy, its types, and pros and cons. What is Freemium Pricing? Freemium pricing is a combination of two terms; premium and …

If you have to teach 1000 people, what options do you have? One, you teach them directly. Second, you train ten people and ask them to train the others. Generally, it will be easier to teach ten people effectively rather than teaching 1000 directly. What if a business applies the same mechanism in marketing strategies? Yes, it is vital to …