When you came into this world, you were given a name. As you grew older and started developing some traits and characteristics, your name became more “popular.” Then, you hit your professional life and started showing your skills; your name got the fame. So, what did that name do? Actually, it was not just that name; it was about the …
What is Brand Recognition? Brand recognition is when customers can recognize the brand logo, design, and advertise, tagline or the packaging of a certain product or service. Audio/video theme songs or jingle tunes also assist in the process of brand recognition. Companies and brands should have a consistency in their audio/video marketing campaign and advertisement. It would create a knowledge …
Brand extension (brand stretching) is a marketing strategy that uses a company’s existing successful brand name for a new product or modified product in a new category. The brand extension strategy helps the company to extend and move the brand to another category. Example: Dettol – Dettol bath soap, Dettol sanitizer, Dettol shaving cream, Dettol liquid hand wash, Dettol liquid …
What is Brand Promotion? Brand promotion is the marketing communication strategy to inform, persuade, convince, and influence the decision making process of buyers when they choose a particular brand. It is done with the purpose of promoting brand awareness to create consumer’s interest. So they could make sale and convert them into loyal customer. Brand promotion is required because of …
What is Brand Reputation The presence a certain brand has in its target market, and the manner in which its clients and consumers react to its presence is the reputation of the brand. It is perhaps the single most important factor that keeps a brand running and able to compete in the market. This is true for brands that have …
The first thing to know about a brand strategy is that it is a long-term endeavor with specific goals and outcomes which need to be met. These goals and outcomes need to focus on three aspects of a potential business, and its brand.
Brand awareness is the level of recognition and association by a potential customer towards your products and services. For example, if you need a cold drink, the chances are that you will think of Pepsi or Coke.
Having a successful brand is one of the important assets of your business. In this way, we can say that brand building is an important activity in the overall business development. It can make your consumers loyal and create awareness of your brand in the market. If you are a business owner and think to build a business brand, then …
Brand identity is basically the face of your business and amongst creative marketing strategies. Values, services, ideas, and personality are represented through brand identity. It is able to generate customer loyalty along with making employees proud to be a part of the organization.
