Marketing Tutor

Menu
  • Marketing Topics
  • Swot Analysis
  • Pest Analysis
  • Business

Category: Business

Co-creation

Co-creation – Meaning, Types, Benefits, Challenges & Examples

The business world has become very competitive in recent years. The information has become accessible to everyone but finding the right, exact, and precise information matching your needs and wishes is a difficult task. That’s why entrepreneurs and brands ask for ideas and input from customers to come up with something new. Today, we’ll talk about co-creation, its types, and …
Full Article
Liquidation Strategy

Liquidation Strategy – Definition, Types, Examples, Pros & Cons

The main objective of a business is to increase market share and profitability. They use multiple management and marketing strategies to achieve their goals. Sometimes, things don’t go as planned. When things don’t work out, they pull out their resources to minimize the losses. Today, we’ll discuss liquidation strategy, its types, and pros and cons. What is a Liquidation Strategy? …
Full Article
Strategic Alliance

Strategic Alliance – Meaning, Types, Examples, Pros & Cons

Companies run their businesses in a market comprised of various competitors. The presence of other competitive businesses is good for your business and customers. Because healthy competition keeps you on track and customers would have more choices. Sometimes, businesses and companies join hands and share resources in order to deal with a certain situation. What is Strategic Alliance? A strategic …
Full Article
Horizontal Integration

Horizontal Integration – Definition, Pros, Cons & Examples

One of the main objectives of many businesses and companies is to gain a competitive advantage by either removing competition or gaining an upper hand over competitors. Horizontal integration is one such strategy that helps businesses to achieve their goals. Today, we’ll discuss horizontal integration, its pros and cons, and examples. What is Horizontal Integration? Horizontal integration is a process …
Full Article
Vertical Integration

Vertical Integration – Definition, Types, Pros, Cons & Examples

Maximizing profit is the main objective of every business. They use various techniques and methods to increase the sale and revenue. One of the main techniques companies uses is to achieve a cost advantage. Vertical integration is one such method. Today, we’ll discuss vertical integration, its types, and pros and cons. What is Vertical Integration? Vertical integration is a business …
Full Article
Joint Venture

Joint Venture – Definition, Types, Pros, Cons & Examples

Different companies share their resources and make partnerships and alliances with other organizations when they have to face unexpected circumstances. Today, we’ll discuss the same topic of the joint venture, how it works, its types, advantages and disadvantages, and with examples. What is Joint Venture Strategy? A joint venture is a business agreement between two or more companies and business …
Full Article
Integration Strategy

Integration Strategy – Definition, Types, Pros, Cons & Examples

Any successful business person wants to be in charge of its business operations. Sometimes, a businessman has to play a leading role in order to get things in line. Integrations strategy is also about taking control over your business operations. Today, we’ll discuss integration strategy and its types with examples. What is Integration Strategy? Integration strategy also goes by the …
Full Article
Diversification Strategy

Diversification Strategy – Definition, Types & Examples

The goal of every business is to grow and be productive. A particular point comes in the product and company’s life when the industry stops growing. The management expands their business into other areas. Diversification is also about expansion and growth. What is Diversification Strategy? Diversification strategy is when a business or a company proceed with the growth and development …
Full Article
Concentration Strategy

Concentration Strategy – Definition, Types & Examples

We live in a world of professionalism, niche, and target marketing. Any general business can’t become successful and satisfy the needs of customers if it’s offering everything. It is because you can’t be perfect in every field. Therefore, a business or a company has to choose one area and excel in it. Today, we’re going to discuss the same thing …
Full Article
Expansion Strategy

Expansion Strategy – Meaning, Types & Examples

Businesses and companies use different methods and techniques to stabilize their earnings. It’s also one of their goals is to grow their business and become more prosperous. They call it expansion. Today, we’ll discuss business expansion strategy and its different types in detail with examples. What is an Expansion Strategy? A business or a company follows the expansion strategy when …
Full Article
  • Prev
  • Next

ADVERTISEMENT

Recent Posts

  • Advantages and Disadvantages of Online Shopping
    Advantages and Disadvantages of Online Shopping
    May 15, 2022 0
  • What are Consumer Goods? - Definition, Types and Examples
    Consumer Goods – Definition, Types and Examples
    May 1, 2022 0
  • Business-Industries-Types
    19 Types of Business Industries – Types …
    April 30, 2022 0
  • Marketing Goals - Definition & Examples
    9 Examples of Marketing Goals & Why …
    April 30, 2022 0
ADVERTISEMENT

Marketing Tutor

Copyright © 2022 Marketing Tutor

Contact Us | Privacy Policy | Terms of Service