“Think Different,” the slogan of one of the most popular and highest-grossing smartphone companies- Apple, is a perfect example of how to represent your brand. Apple has gained formidable respect, fame, and trust in the global market because of its unparalleled innovation and creativity. Apple says, “think different,” and they exactly produce what they preach.
A slogan represents your brand in many ways because it sets the foundation for how people view or percept your brand. But is it easy to make a slogan that resonates with your target audience? Well, creating a slogan for your business is pretty difficult because it needs creativity, research, brainstorming, and a lot more.
However, difficult doesn’t mean impossible. If you are just starting or looking forward to creating a catchy and striking slogan for your business, here is a complete guide that will make things easier for you. So let’s start with the basics.
What is a slogan?
A slogan, in simplest words, is a catchy and memorable phrase that simply “defines” your brand or product. We have used the term “define” in the definition because a slogan sets the base of people’s perceptions and expectations from a specific brand or product.
However, it is important to note that tagline and slogan are two different things. For instance, a slogan may be used for a brand, a specific product, product line, or a campaign. On the other hand, a tagline remains the same and strongly represents an organization’s mission. Apart from that, slogans can be of different types, and here are a few of them.
6 Common Types Of Slogans
- Emotive Slogans. An emotive slogan is leverage for your service or product to tap into a specific feeling or fulfill a particular desire of your target audience.
- Descriptive slogans. Descriptive slogans are memorable phrases that describe two things;
- What does your business do?
- What can you offer to your potential customers?
- Persuasive slogans. A persuasive slogan is a form of persuasion in which a brand tries to convince its potential customers that a business can solve their specific problem(s).
- Creative slogans. Creative slogans are unique, memorable, and imparting (giving a clear message to the target audience) phrases used by brands to stand out from the competitors.
- Business slogans. Business slogans are “broader” yet catchy descriptive phrases of a business’s overall brand, products, or services. e.g., “Just Do It” is the business slogan of Nike.
- Advertising slogans. Advertising slogans are phrases that brands use to promote a specific product, product line, services, campaign, or program.
Ingredients of a Good Slogan
As we have mentioned earlier, a slogan is a phrase that must resonate with the target audience. That is why it is vital to have the following elements to make a great slogan.
- Clarity. Clarity is arguably the most important element of a slogan. A business needs to make sure that its slogan is simple, clear, and good enough to create a brand identity.
- Memorable. A good slogan is always memorable. That is, it has those powerful words that just stick to the memory of a brand’s target audience.
- Believable. Fantasies or unreal promises never make a good slogan. Slogans are phrases that make people think about your brand from a particular perspective. Therefore, make sure your slogan doesn’t include a promise which you cannot fulfill later.
- Powerful. A great slogan is always “powerful,” urging the target audience to take action. It must be strong enough to direct your target audience to your brand.
5 Steps to Create a Catchy Slogan
Alright, we have talked about few types and important elements of slogans; let’s discuss “how to create a catchy slogan?” with Examples.
Now, different marketers may use different ways to create a slogan. However, we have formulated a 5-step guide to create a catchy slogan. Let’s have a detailed look at it!
Take Your Time and Decide What You Want
Ok, creating a slogan is not like catching a train; there is absolutely no need to hurry up. It is simply impossible to create a powerful and catchy slogan without knowing every essential detail about the company. You are going to communicate with your target audience in the fewest possible words, so you need to answer few questions.
For instance, who is your target audience? What benefits will your products or services offer? How are you going to fulfill your target audience’s need(s)? Why or how is your product or service better than your competitors? While you are making a slogan for your company, be clear about what you want to communicate and how you are going to help your target audience.
Start with a Brainstorm Session
Once you are clear about what and how you want to communicate, the next step is to start a brainstorming session. At this stage, your mind will come up with different suggestions, even the awkward or bad ones, but you need to make sure that you write down everything that comes into your mind.
One thing you need to remember while generating drafts for the slogan is your company’s name. Yes, try to create a slogan that further communicates your organization’s already existing message (due to the company name).
Keep Your Slogan Simple
No number of words would be enough to emphasize that your slogan must be simple. Yes, you have to be creative, unique, resonating, and impactful, but you also need to keep your slogan as simple as possible.
One thing you need to avoid is merging different ideas in one phrase because it will confuse your audience. Avoid using complicated words because people often ignore things that they don’t understand. The simplest words can be very meaningful and tap into your audience’s emotions. For instance, “Because you’re worth it” is the slogan of an iconic French personal care company L’Oréal. The slogan is utterly simple, yet it was strong enough to become a strong feminist statement.
Think About Your Brand’s Voice
Considering the nature or voice of your brand while creating a slogan is very important. Your slogan should reflect the nature of your brand. For instance, “All the News That’s Fit to Print” is the slogan of the New York Times, one of the leading American daily newspapers. The slogan clearly defines that it represents a news agency that focuses on reliable, verified, and shareable news.
Similarly, “Can You Hear Me Now? Good.“ (the slogan of an American communication company) is another perfect example of creating a slogan according to your brand’s voice.
Keep Your Audience In Your Mind
Alright, this one is really important. In fact, this point must set the foundation of any slogan. You simply cannot ignore your target audience while creating a slogan for your business. If you are going to launch your brand in a local market, set the slogan accordingly.
If you are thinking of going global, make sure your slogan is relatable or suitable for every culture. It must be according to the sentiments of your target audience. Do you know that the slogan of KFC was changed for the Chinese audience? KFC’s slogan “Finger-lickin’ good” was molded to “Eat your fingers off” to fit in the Chinese market. Therefore, make sure you know your audience well.
Well, to be honest, a specialist would charge a handsome amount to create a slogan for your business. However, times have changed a lot, and creating catchy slogans for your business has become relatively easier due to the online slogan generators.
What Is An Online Slogan Generator?
An online slogan generator is a DIY tool that helps you create simple, unique, and punchy slogans and taglines for your business(s). You just have to enter a specific word or keyword according to your business, and the slogan generator creates so many options (slogans) to choose from.
List Of Some Of The Best Online Slogan Generators
Oberlo can immediately give you hundreds of options to create a catchy slogan for your business. All you have to do is just enter a specific word or a keyword that you want to add to your business slogan in the search box, and Oberlo will come up with thousands of unique options.
Just like Oberlo, Shopify is another wonderful option to generate different ideas for your business slogan. Just enter one or more keywords relevant to your business and let Shopify do the magic with literally thousands of unique and catchy ideas. Most importantly, the Shopify slogan generator is totally FREE. You can also generate taglines for your marketing campaigns or product launches.
Generally, people know Getsocio for its ease and quickness in creating full-fledged eCommerce stores and that too at very affordable prices. However, Getsocio, just like Shopify, is another amazing platform to generate slogans for your products, brands, or marketing campaigns. Again, you just have to enter the main word or keyword and get countless ideas for your slogan.
SloganGenerator.org is a diversified slogan generator that can cater to the needs of any business of any type. The website generates slogans for products and brands. Moreover, you’ll also find a plethora of online resources for developing a successful, long-lasting slogan.