Microsoft, a name in every household, has been dominating the tech industry for more than 40 years now. It is an American-based multinational tech corporation founded by Bill Gates and Paul Allen in 1975 and went public in 1986. It comes as no surprise that Microsoft has revolutionized the OS (operating system) market with Microsoft Office suite of productivity software …
Founded in 1968, Intel is a multinational tech company based in the outskirts of Santa Clara, California. The tech giant is acknowledged all over the world for its superior quality and high-end products. The company has revolutionized the tech world with its innovative microchips and x86 series of microprocessors. Intel designs and manufactures components that power the cloud and connected …
If you want to improve your marketing approach so that you could better analyze the needs of your target market. The 7 Ps of service marketing would help you to increase the customer satisfaction level and brand awareness. They also help you to better organize your marketing plan. What is Service Marketing? The focus of service marketing is to offer …
There are many strategies available when it comes to increasing the growth of your business by attacking the competitor. The attacking strategies tell you the best way to approach your competitors and take away their market share. Today, we’ll discuss what is flanking attack strategy is in detail with examples. What is Flanking Attack Strategy? The flanking attack strategy allows …
Founded in 2010, Stripe (payment infrastructure for the internet), a developer-friendly digital wallet, has become one of the most popular payment processing solutions in the merchant services industry. The company was ranked 2nd on Consumer News and Business Channel Disruptor 50 list for 2021. Also, Stripe has quickly garnered dominance in the market. That’s because it’s a full-stack payment processor …
Businesses and companies are realizing the significance of affiliate marketing in the strategy. It allows them to promote their product in a short time, with low effort, and a limited budget. It would guarantee high business growth, brand awareness, and a high return on your investment. Today, we’ll discuss the advantages and disadvantages of affiliate marketing. What is Affiliate Marketing …
Marketing campaigns are always very handy, especially when businesses are aiming for customer acquisition and want to reinforce their positioning in the market. A winning marketing campaign imparts identity, emotion, and personality to the brand. The best part? A successful campaign has the power to strip up emotions and can influence buying decisions. However, creating a successful and winning campaign …
Businesses and companies use various strategies to attack their competitors, where the attacking company actively targets the defender company. It often happens when a company enters the market. Today, we’ll discuss the frontal attack strategy; its types, pros, and cons, and examples. What is Frontal Attack Strategy? A frontal attack strategy is when a company directly targets the market leader/s. …
Increasing the company’s user database with new customers is the goal of every business, whereas retaining your old customers is equally important. Companies offer them incentives, discounts, and offers so that they keep on buying the company’s products and generating profit for the company. Offering loyalty programs is a great way to attract the attention of customers. Today, we’ll discuss …
Until a few years ago, gaining customer loyalty wasn’t much of a hassle – you create an incredible product, market it, offer good customer support, and DONE. You have just got a loyal customer base. However, technology is leading, and everything going digital has made customer retention strategy harder than ever. Customer loyalty programs have evolved from passive retain and …
