Founded in 2010, Stripe (payment infrastructure for the internet), a developer-friendly digital wallet, has become one of the most popular payment processing solutions in the merchant services industry. The company was ranked 2nd on Consumer News and Business Channel Disruptor 50 list for 2021. Also, Stripe has quickly garnered dominance in the market. That’s because it’s a full-stack payment processor …
Businesses and companies are realizing the significance of affiliate marketing in the strategy. It allows them to promote their product in a short time, with low effort, and a limited budget. It would guarantee high business growth, brand awareness, and a high return on your investment. Today, we’ll discuss the advantages and disadvantages of affiliate marketing. What is Affiliate Marketing …
Marketing campaigns are always very handy, especially when businesses are aiming for customer acquisition and want to reinforce their positioning in the market. A winning marketing campaign imparts identity, emotion, and personality to the brand. The best part? A successful campaign has the power to strip up emotions and can influence buying decisions. However, creating a successful and winning campaign …
Businesses and companies use various strategies to attack their competitors, where the attacking company actively targets the defender company. It often happens when a company enters the market. Today, we’ll discuss the frontal attack strategy; its types, pros, and cons, and examples. What is Frontal Attack Strategy? A frontal attack strategy is when a company directly targets the market leader/s. …
Increasing the company’s user database with new customers is the goal of every business, whereas retaining your old customers is equally important. Companies offer them incentives, discounts, and offers so that they keep on buying the company’s products and generating profit for the company. Offering loyalty programs is a great way to attract the attention of customers. Today, we’ll discuss …
Until a few years ago, gaining customer loyalty wasn’t much of a hassle – you create an incredible product, market it, offer good customer support, and DONE. You have just got a loyal customer base. However, technology is leading, and everything going digital has made customer retention strategy harder than ever. Customer loyalty programs have evolved from passive retain and …
Do you know which factors significantly impact the customers’ buying decisions? Any guess? Well, it is definitely not social media marketing. Rather, 92% of customers look forward to their peers for recommendations or reviews about a certain product or service. Now, what does that mean? The answer is simple; word of mouth is still the strongest medium of marketing. Businesses …
Is it possible that you just launch a startup and things start working for you? This could have been possible 100 years ago, maybe? But today, that is just a dream. Today, a business cannot even survive without doing all the homework let alone thrive. The homework means market research, choosing and studying a target audience, and conducting a thorough …
With over two billion users in 180 countries, WhatsApp is one of the most popular messaging apps around the globe. New features are released every few months by the company so it can stay on top. However, not everyone is happy with WhatsApp’s recently updated privacy policy. The company has faced a massive backlash from users all over the globe. …
Stores nowadays spread a specific type of perfume, use lighting, color scheme, and other designs in order to attract the minds of customers and set their mood for shopping. They may seem small negligible things, but they have a great impact on making customer open their wallet for shopping. According to a study conducted by Grocery Manufacturers Association, roundabout 70% …
