The marketing mix is an important and well-known marketing concept. The marketing mix covers the tactical part of any marketing plan. This concept is also called 4Ps and 7Ps of marketing. The 4Ps are Product, price, placement and promotion.
New Product Development is a process. It is a pathway that directs you to the actual product and actual product lead you to the market. Before company introduce a new product in the market, it goes through almost 8 stages.
The first thing to know about a brand strategy is that it is a long-term endeavor with specific goals and outcomes which need to be met. These goals and outcomes need to focus on three aspects of a potential business, and its brand.
Amazon is the world’s leading online retailer and cloud computing platform by revenue and marketing capitalization. Amazon was founded in 1994 by Jeff Bezos. In the first place, it started online bookstore which was the core business model.
Not all products are consumed by every customer and every product is used by a distinct set of customers who are willing to purchase it. The target market is that set of customers who are in need of a particular product and for which the company,
All businesses, whether domestic or international, are affected by the dynamic economic environment conditions prevalent in the market. Among the economic factors affecting business and these are; interest rates, demand and supply, recession, inflation, etc.