Marketing mix is made up of four Ps. These four variables are interconnected and interdependent. These variables are known as 4 Ps of marketing mix i.e. Product, Price, Place and Promotion.
According to Michael Porter, value chain consists all those activities an organization perform to create value for its customers. In the business process organizations create value, more value creation means a more profitable organization.
This marketing tutorial is about Swot analysis. it is a simple and widely used analysis tool to assess business environment. It helps to understand strengths, weaknesses, opportunities and threat of a business, product and projects. It can be used for nonprofit organizations and individual’s personal assessment.
Shopping products refer to items that the consumers purchase less frequently and compare with available alternatives in the market. Consumers need time, planning and efforts to take the final decision whether to buy the product or not.
If you are a small business owner or a professional, situational analysis is very important when it comes to the decision-making process. it helps you to make an action plan to achieve your goals. Using Swot analysis examples is the best way to understand this technique.
Consumers buy unlimited products every day. Like a human being, every product has a certain life cycle. products start its journey and get older and popular but after some time become less popular and demand for new products increases when introduced in the market. When a company launches a new product, it must be familiar with its different product life …