China is one of the largest markets that exist in the current world, due to its sheer population. This makes the country a highly attractive market for the foreign brands. However, this market is constantly shifting due to various factors. In this article we will analyze the factors that affect the country of China as a whole. These will include …
Red Bull is an Austrian energy drink, famous for being the first of its kind. The brand is used by almost 1/4th of American consumers and is a well-known name in the beverages industry. Founded by Dietrich Mateschitz, Red Bull has a 4-decade history of innovative marketing strategies that has kept the brand alive and constantly growing. In this article …
Founded in 1884, Marks and Spencer is the oldest retail store based in England dealing with products such as food, household products, clothing, etc. The brand has faced quite the upscale during its century long existence and is now a household name in the United Kingdom. However, in recent times the company has announced the closing of many of its …
KFC, also known as Kentucky Fried Chicken is undoubtedly one of the most dominant fast-food franchises all around the world. It has managed to establish its presence in over 140 countries with more than 22,000 locations globally. Established by Colonel Sanders in 1952, it has seen a lot of ups and downs before taking its spot as one of the …
Kentucky Fried Chicken or KFC is a brand today that needs no introduction. It is one of the largest restaurant chains in the world that shot to fame with its trade secret recipe consisting of 11 herbs and spices. Owned by Yum Brands, the restaurant has its presence in over 140+ countries around the globe. It is a dominating brand …
Volkswagen, a German automobile brand, is one of the most renowned automobile brands in the world. The group is also associated with certain other major vehicle brands such as Audi, Buggati, Skoda, Ducati (motorbike), etc. which act as its subordinate brands. Over time the Volkswagen group has taken on many ventures, some successful, others not as much; and this is …
The Spanish lifestyle and retail brand Zara have been making waves throughout the world with its compelling line of fast fashion and accessories. Considered as the flagship brand of the Inditex Group, Zara has quickly become one of the names to reckon with in the global fashion industry. With over 10,000 stores worldwide and more coming up steadily, the future …
What is Advertising Campaign? Brands create advertising campaigns as a means of boosting their product sales and brand recognition. It is done over various platforms and usually carries a central strategy or theme to it. A brand may run an advertising campaign due to various reasons. It can be to market a new product, to announce restructuring of business, or …
What is Business Analysis? A business comprises of goals and drivers. The drivers understand and guide the business to reach its goals. This process of understanding a business, its needs, problems, solutions, etc. is known as business analysis. Business analysis is performed by the stakeholders or drivers of the business so that they can ensure all business problems are taken …
What is Brochure Marketing? Brochure Marketing can be explained as a small pamphlet or document which describes and aims in promoting products or services that needs to be marketed. Many companies are using computer printed brochures that are designed through software whereas, many other companies hire the services of a professional printing company which holds the expertise and knowledge in …
