What is a 360° marketing campaign? 360° marketing is a form of holistic marketing that spreads across multiple platforms, using a mix of brand elements, but catering to a singular central idea. In other words, when a brand employs a marketing strategy that covers television, internet platforms, billboards, product packaging, and other traditional media; and all these campaigns are tied …
Some catchy phrases of companies’ slogans are a very important part of branding and marketing. They can make or break the deal. If people like the catchy and funny slogan of a company, then it’s possible that they would choose the company’s product when they go out for shopping. It is because slogans make them remember the company’s products. In …
You may have come across the term ‘‘tagline.’’ It’s important for a well-established brand is to have a specific tagline for its business. What its role it plays and how it impacts the overall performance of the company. Today, we’ll discuss the functionality of the tagline and how to create an effective tagline. Here it follows; What is Tagline? The …
Introduction to the Construction Industry Construction is the process of building and constructing objects, infrastructure, roads, organizations, houses, and industrial facilities. Repairing, maintenance, and demolishing also fall into the category of the construction industry. Since the construction industry is the process of combining art and science, therefore, it involves mapping, designing, planning, financing, building, repairing, maintaining, dismantling, and demolishing. The …
Tourism has seen a boom in recent times. This has a lot to do with the rising economic capabilities of the middle class. Human behavior has also changed towards being more extravagant through traveling. But there are many factors that affect the tourism industry globally and there are threats to it as well. Tourism is one of the primary aspects …
Whether it’s a big business project or small, when it comes to making a decision, or you have to choose one option out of many. Then it’s not always easy. However, data analysis is a great process of analyzing piles of data and extracting the most relevant information from it. So that it would make a good choice. Today we’ll …
First of all, we have to define data; data is a raw form of unprocessed information. Data analysis, on the other hand, is the process of finding and developing patterns and relationships among different variables. So that it could make sense and help us in the decision making. The question arises in our mind that how to perform data analysis, …
What is Holistic Marketing? Marketing is a highly diverse field that can cater to any business persona or industry. When a brand tries to market itself by using all of its different aspects into one singular campaign and spread it across different mediums, it is known as holistic marketing. It is a rather non-traditional marketing approach and it is considered …
Advertisement is the action of drawing more attention to a product, brand, service or cause using certain marketing tactics to increase awareness or sales. In advertisements, choosing a favorable medium is one of the most important tasks. The advertising medium is the method in which the message is delivered to the intended target audience. How to choose the right advertising …
What is Word of Mouth Marketing? Word of Mouth Marketing (WOMM) is when a product influenced the customers so much that it becomes their routine dialogue. The customer keeps on sharing his experiences with others and advertises the product in the disguise. Companies and businesses encourage word of mouth marketing by organizing events, where customers communicate with other customers and …
