Factors like retail buyers, demanding customers, institutional buyers, large scale buyers, and technology have put great pressure on wholesalers. The wholesale industry has become very competitive because of these factors. Consequently, wholesalers are looking for ways to develop their marketing strategies to improve their marketing mix, positioning, and target marketing decisions better. Today, we’ll discuss wholesale marketing decisions that how …
As we know that a company is an independent legal entity where a group of people who work together to achieve a common goal. A company has many pros and cons like limited liability and double taxation. However, we’ll discuss the types of companies today. Here are some of the major types of companies and their sub-categories as well, and …
Web marketing, digital marketing, internet marketing or online marketing; all of these words are synonymously used for E-Marketing. What it means is the marketing of products or services by using the internet. E-mails and wireless marketing also fall into the category of e-marketing. We can say that it uses different technologies and media to connect customers and businesses. Especially in …
Franchising is a type of business relationship between franchisor and franchisee. Where franchisor is the issuer of the license, privileges, and rights to the franchisee to do a business on behalf of the brand name, and the franchisor provides business assistance, management, training, marketing, organizing, and merchandising in return. The franchisee has to pay either a one-time payment or a …
Brand extension (brand stretching) is a marketing strategy that uses a company’s existing successful brand name for a new product or modified product in a new category. The brand extension strategy helps the company to extend and move the brand to another category. Example: Dettol – Dettol bath soap, Dettol sanitizer, Dettol shaving cream, Dettol liquid hand wash, Dettol liquid …
The retailers are always looking for a new marketing strategy to have a competitive edge in the market and to serve the customers better. Nowadays, there’s a trend for branded products and you’ll find them everywhere across all the departmental stores, discount stores, and mass merchandising malls. That’s why they all look almost the same. The concept of differentiating your …
One of the main functions of marketing is to achieve the desired exchanges with the help of target markets. The question is what marketing philosophy should follow to streamline the desired objectives. Furthermore, what should be the interest organization, customers, and society? Today, we will discuss product concept, pros and cons, and how it’s different from the production concept. What …
The consumer has to consider many things that what type of product he’s going to buy. It’s because there’s a difference between buying a car and buying a coffee or an ice-cream. It’s a common observation that if the product is costly and expensive, then it’s purchasing would take more time. Rather than a product that’s casual, cheap, and ordinary. …
During the period of WW2, the industry was producing machine guns, weapons, and other wartime equipment. When the war finished, the industrialists changed their focus to consumer goods. They maintained the same pace of production as of the wartime in the 50s. Consequently, the supplies exceeded the demand in the market. Now businesses and companies had a great challenge and …
5 C’s of marketing is a useful framework to perform situation analysis. The 5 C’s of marketing analysis allows doing environmental scanning of five important component that improves marketing decision making process. These components include the internal and external environmental situation of a company.