Marriott International Inc. is a chain of hotels and resorts multinational brands. Alice Marriott and J. Willard Marriott established the Marriott hotel and resort brand in 1957. The headquarter of the company is in Bethesda, Maryland, USA. Marriott hotel and resort has got approximately 665 location points in 131 countries across the world. They comprise 205,053 rooms worldwide. The brand …
The Lego Group is a toy manufacturing Danish company. The flagship product, Lego, comprises of a variety of interlocking plastic bricks. They’re along with Minifigures and many other connecting parts. You can build robots, buildings, and vehicles by assembling those small plastic bricks. The brand, Lego, was founded in 1932 and has been producing interconnected brick toys since 1949. The …
Companies manufacture and offer a variety of products to their customers. A product line is when a business offers a set of related and similar products. Companies keep changing their product line. For instance, Apple offers smartwatches, smartphones, Mp3 players, computers, tablets, etc. Each of the product lines is completely different from the others. What is Product Line Stretching? Companies …
Inditex is the world’s largest fashion distributor and retailer and Zara is its sub-brand. Amancio Ortega was the founder of Inditex. Along with Rosalia Mera, they both launched Zara’s first store in Spain in 1975. Zara has become a major dominant fashion brand over the years of growth and continuous expansion. The annual revenue of Zara was 19.5 billion Euros …
Organizations use different types of marketing strategies for their products and services. They install banners and billboards in crowded places and use social media platforms to attract the attention of people. The purpose is to send the message and increase the market share of a product/service. The kiosk is a type of direct marketing techniques that businesses use. Today we’ll …
Barbershop is also spelled as barber shop is a place where people visit to cut, style, trim, and shave their hair or beard. In the old times, barbers were also known as barber surgeons and also performed dentistry, circumcision, and surgery. Many people confuse the barbershop with the hair salon. They both are different terms. The barber usually knows two …
Stripe is one of the world’s leading online payment processor for internet businesses. John Collison and Patrick Collison laid the foundation of the company in 2010 in Ireland. and later they transferred the headquarter of Stripe to San Francisco, USA. Stripe provides various services i.e., online payments and transactions, billing, fraud and risk management, capital requirements, business cards, and online …
The tourism industry is a type of business where people get out of their casual environment and visit someplace different for leisure activities. The purpose of tourism is to refresh your mind by changing the environment, away from home, business, and work environment. The tourism industry is a combination of many sub-industries like Travel companies, hotels and restaurants, lodging, transport …
Payoneer is a US financial services providing company. Yuval Tal laid the foundation of the company in 2005. Nowadays, Payoneer falls under the category of the world’s largest online transaction companies. The market value of Payoneer reached 1 billion US dollars in 2019. The headquarter of the company is in New York. Digital payments, working capital, online fund transfers, Mastercard, …
The marketing and advertising cost of your product/service is usually very high. Therefore, businesses and companies need to carefully plan their advertisement strategy. It should be able to serve two purposes, first, it should be cost-effective, and second, it should market the right message to the target customers. In other words, we plan a strategy that would increase the ROI …
