Barbershop is also spelled as barber shop is a place where people visit to cut, style, trim, and shave their hair or beard. In the old times, barbers were also known as barber surgeons and also performed dentistry, circumcision, and surgery.
Many people confuse the barbershop with the hair salon. They both are different terms. The barber usually knows two types of haircuts; cutting the hairs short and the conventional haircut style of men. The salon stylist is an artist of hairs and he would cut hairs long. It means that you’ll keep your hair long with a proper cutting.
Main Services of a Barbershop
Some of the main services of barbershop are as follows;
- Boy’s Haircut
- Cut & Design
- Hair Cuts
- Head Shave
- Razor Fade
- Mustache Trim
- Beard Trim
- Face Shave
The person who provides all these services is known as barber, hairdresser.
Here is the swot analysis of a barber shop.
Strengths of a Barber Shop
Following are the major strengths of barber shop.
Easily Accessible Location
If you choose a quiet populated quiet neighborhood where there is no barbershop or hair salon. Its success rate would be higher because people usually prefer an easy and nearest shop within walking distance from their residence. Such an environment would attract people to your shop.
If a barber is good, but the location of his shop doesn’t have easy access, then people won’t go there. Some of the successful barbershops always have a prime public location, where customers could easily approach.
Barbershop is such a public profession where your profession matters a lot. For instance, if a barbershop has a sophisticated layout of the shop and he’s offering the services at a reasonable price range. But his attitude isn’t amiable, and then customers won’t go there. People like talkative and friendly barbers who talk and gossip around cutting the hairs.
If a hairdresser has a friendly attitude, prime location, and good price range, but he isn’t a skilled professional. It would be bad for business. The only thing that comes down to it at the end is the proficiency in your work.
It doesn’t other traits aren’t important. They work as a catalyst to boost your business if you’re a skilled and trained professional.
Offering a variety of Haircuts
When we talk about a variety of haircuts, then salons and beauticians come to our mind because they usually provide a variety of haircuts. It doesn’t mean that the barbers can’t provide the service of a variety of haircuts. Some barbers are very flexible and open to learning new styles.
Best Customer Experience
Light music playing in the background, a friendly atmosphere, a well-lighted place, and a quality service add up and provide the best customer service experience. A unique customer experience is an accumulation of various little characteristics.
It’s such an experience that gives your barbershop business a unique competition that no one can replace and copy.
Some of the best and successful barbers love gossiping and are very good listeners. If a barber provides free counseling and suggestion and listens to their thoughts. It would help him to develop a relationship with his customers. When customers feel comfortable sharing their thoughts with you, they would visit your shop over and over again.
Economical Price Range
If you offer quality service at an economical price range, it would be a huge competitive edge to your business. In case you set high prices, then customers won’t visit your shop repetitively. If you set economical prices, it would attract more people and they would become regular customers. Therefore, it’s important to make long term customers.
Male Get Together Point
One of the most important things about a barbershop is a get-together point for many men. There are people in your vicinity that you won’t find them anywhere. But you’ll get a chance to meet them at a barbershop.
Weaknesses of a Barber Shop
Below are the important weaknesses of a barber shop business.
Services only to the Men
The barbers only serve men. They don’t provide haircutting and designs to the females. It’s one of the major weaknesses of the barbershop business. Only men mean that you’re avoiding the other half of the population. It also means cutting down your market in half. Normally women also don’t visit barbershops; they prefer parlors and beauty salons.
No Spa & No Massage
The product/service portfolio of barbershops is also limited. They normally offer only a haircut. The beauty salons and parlors have got a competitive edge over barbershop they offer spa and massage along with the haircut service. Such additional services increase the product/service portfolio of the company.
Opportunities for a Barber Shop
List below are the worth-mentioning opportunities for a barber shop business
Latest Hair Styles & Popular Designs
If a hairdresser offers the haircut of the latest trending hairstyles, it would attract more customers. Especially the young demographic of the population, they want to follow the latest designs. Such a flexible attitude would attract young customers.
The trend of Hair Style Conscious
People have become very conscious about their hairstyles and haircuts. In other words, they’ve become conscious about their appearances and they want to look good. If you’re able to make them look good, they would keep visiting your shop.
Establishing a Brand
If your barbershop business is running well, then you should consider establishing a brand. You should open up other barbershops under the same brand name by providing the same quality experience. If you do that, it would increase your customer market by targeting different areas. In other words, you’d be able to earn more revenue.
The lifestyle of the people is changing. Therefore, you should offer them the hairstyle that matches their lifestyle. If they’re business professionals, their hairstyle should make them look like a professional. Whatever their profession is, their hairstyle should be similar to it.
Style of Celebrities
The hairstyles of celebrities play a significant role in impacting the choices of customers. People like different celebrities for different reasons. The fans want to follow the style of their favorite celebrities. It presents a great opportunity for barbers to find out the style of their favorite celebrity and offer them the same haircut.
Threats to a barber shop
Find out the greatest threats to barber shop.
The barbershop has become very competitive in recent years. You just have to learn the skill and find a prime location and start offering haircut services. Such an easy entry into the barbershop business has brought many competitors. More competitors in the market mean less profit for everyone.
Beauty Parlors & Salons
Beauty parlors and hair salons are the major threats to the barbershops. It’s because they also offer haircut services along with a variety of designs, spa, and massage services. Nowadays, many males and females prefer beauty parlors and salons over the barbershop. There isn’t much price difference. But the salons offer quality services and the style of your choice.
Relies on Volume of Customers
The only source of income of barbershop business is customers. When the volume of customers drops somehow, it would reduce the sale and profitability of your business. The pandemic of covid-19 is a very good example of unfortunate circumstances.
Unstable Political Environment
The unstable political environment also plays an important role in affecting the barbershop business. For instance, if there are procession and political protest, then people won’t feel safe going out. It would decrease the sale and impact the revenue of the shop.
The invention of Easy Haircut Tools
Nowadays, you can easily find tools in the market that would help you to cut your hair without anyone’s assistance. Such inventions of tools would make people also pose a great threat to the business. When people could do a haircut on their own, they don’t need to visit any barbershop.