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Author: Ahsan Ali Shaw

What is a Marketer?

What is a Marketer? – Job Description & Characteristics

If someone asks you to market the product of some well-established company; but you’re busy and you have got enough on your plate. However, you ask your friend to do this job who is very well familiar with marketing activities. Therefore, he not performs the task but also does it so well that the business profits from it for a …
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What is a Startup Company

What is a Startup Company? – History, Types & Examples

What is a Startup Company? When an entrepreneur launches a business project to find developing growth and a valid scalable model, as we know that entrepreneurship means self-employment and a new business that never plans to become legal and registered, but startup business always aims to go beyond, become big, and have more founders. Some of the start-ups are worth …
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SWOT Analysis of Australia

SWOT Analysis of Australia

Introduction Australia is a vast beautiful country and a continent comprising of some other smaller Islands. The landscape of the country is so diverse that it has beaches, deserts, tropical forests and a variety of plant species and wildlife. Australia is the world’s 6th biggest country in terms of size and area. Canberra is the capital of the country, and …
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What is Sales? Types & EXamples

What is Sales? – Sales Vs Marketing Vs Business Development

Sale is the process comprised of all the activities that a business performs to sell its product and service. Multiple parties involved in the sales process and they’re as follows; Buyer. It’s the person who wants to purchase. Seller. It’s the person who wants to sell. Product/services. It’s the commodity that brings buyer and seller at one platform. Sale process. …
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What is Societal Marketing Concept

What is Societal Marketing Concept?

The idea of the marketing concept is to find out the needs and wants of customers, and then try to satisfy them better than competitors. Nowadays, most businesses and companies follow this ideology, but it hasn’t been the same in the past. The main points of the marketing concept are; Finding the right target market Trying to understand the needs …
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Digital Products Types and Examples

Digital Product – Types, Example & How to Promote It?

Product is any piece of thing or an item that you purchase it from the market in the exchange of cash or any monetary item. A product comprises of many things like furniture, computer, table, chair, house, electronic gadgets, etc. Product is something that people can buy and sell in the exchange of money when money circulates in the society …
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What is Price Lining Strategy

Price Lining – Definition, Examples, Strategies, Pros & Cons

Price Lining Definition Price lining also goes by the name of product line pricing. It’s a process of marketing strategy where businesses and retailers set different prices of the same products but have different features, degrees, characteristics, and attributes. In other words, it’s the process of categorizing the same product with different prices, as the attributes and features of the …
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What is Brand Recognition

What is Brand Recognition

What is Brand Recognition? Brand recognition is when customers can recognize the brand logo, design, and advertise, tagline or the packaging of a certain product or service. Audio/video theme songs or jingle tunes also assist in the process of brand recognition. Companies and brands should have a consistency in their audio/video marketing campaign and advertisement. It would create a knowledge …
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SWOT Analysis of Norway

SWOT Analysis of Norway

Introduction  Norway or the Kingdom of Norway is a country situated in the northwest of Europe; she is one of the Scandinavian countries like Sweden and Denmark. Norway shares the border with Denmark, Russian, Sweden, and Finland. The climate of the country is cold and freezing throughout the year. She is a quiet and peaceful country with beautiful landscape, especially …
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What is SWOT Analysis?

What is SWOT Analysis?

What is SWOT Analysis? SWOT analysis also (SWOT Matrix) is a strategic tool that is comprised of organizational strengths, weaknesses, opportunities, and threats. The purpose of the swot analysis is not only to understand the internal strengths and weaknesses of a company but also external opportunities and threats that the business could take advantage of and it should avoid. When …
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