If someone asks you to market the product of some well-established company; but you’re busy and you have got enough on your plate. However, you ask your friend to do this job who is very well familiar with marketing activities. Therefore, he not performs the task but also does it so well that the business profits from it for a month.
In this example, who should get the credit? The person who offered the job or your friend, we’ll discuss all the relevant questions in our today’s articles.
What is a Marketer?
Marketer is a person who creates an atmosphere of sale or chain involvement between the consumer and the company’s product or service.
By chain involvement, I mean all those activities like attracting customers towards the company’s product by advertisement and promotion and maintaining a sufficient supply of goods at stock to cope with demand.
Perhaps you won’t see much the pictures and videos of the marketer (marketing officer) of Facebook, Antonio Lucio. But he’s a major player attracting a lot of profit to the company.
Characteristics of a Successful Marketer
Here are some of the characteristics of successful marketers who are performing their activities efficiently;
Curious minds of marketers have a lot of questions about customers, marketing trends and other promotional activities. They’re a keen observer of human psychology, behavior, and attitude. They know what customers want from the product, and why they want it. What makes them love the company’s products? When you have answers to all the questions, then you can make a better marketing decision.
Marketing is comprised of various activities, and sales involve only transactional related activities. A good marketer is not only good at his job, but he also knows how to sell the company’s products. It doesn’t matter whether it is shoes, shampoos, hair oil, cards or any other stuff. He knows how to convince the customers and answer their questions effectively, and make them to perform the transaction.
He also possesses the skill of logically analyzing various activities like suppliers, distribution, retails, promotion and advertisement. There are multiple activities and processes are running in the background, and he has to keep an eye on all of them. Especially during the season, when the demand is high, then all the channels are running on a tight schedule. It is the time when the analytical skill of the company is tested.
Marketing is all about communication and effectively conveying your messages. If you do that, then you are good marketers. Communication is not limited to the ads and promotions only. It means that you have to communicate effectively at all levels, whether they’re retailers, customers, employees or external stakeholders. They all should be clear about their role what they’re performing.
The marketing department is usually very active because they have new challenges every day. Marketers are in the first line to face everything. Therefore, they’re accustomed to experiment on new ideas and techniques. The fact of the matter is that if they aren’t innovative, then they won’t be good marketers. It’s because every new challenge requires a new and unique response.
When you have all the resources available at your disposal, then at that time it’s the test of your creative abilities. How you combine various resources to differentiate your products and services from competitors. How creatively you use various techniques to stand out from the crowd. It doesn’t mean you’d change everything. It means that you would keep shuffling until you find what you’re looking for.
Know about Human Psychology
Keen observant of human psychology is one of the most important skills that a marketer should have. It means that you should know the pinpoints what customers are looking for. Target exactly those weak points, and then you’ll get the desired results.
If you limit your relation to the transaction only, then you aren’t a good marketer. A good marketer establishes a long term relationship with his customers, which is more than just selling of products and services. That’s how you earn the loyalty of customers. When you have their trust, then your staff, employees and external stakeholder do what you tell them to do.
Marketer vs Marketeer – Key Differences
Marketer is the person who has the decisive power to strategize and execute various marketing operations in the company.
Marketeer is the person who deals with establishing relations with customers and convincing them about the sales of the company’s products and services.
Here are some of the differences between marketers and marketeer in terms of role, creativity, and focus.
The role of marketers is to help the company to develop new products or services, find and develop new marketing territories for the growth of business.
The role of marketeer is to establish relations with customers. Although he doesn’t own any customers, but he owns the moments that he has with customers.
Marketers only deal with customers’ data and figures, he is usually less creative.
Marketeer doesn’t have to deal with number and data. Therefore, he’s more creative than the marketer because he has to face new customers every day.
Since marketers have to deal with figures, therefore, he has to be target focused to achieve results.
Marketeer, on the other hand, has to be well experienced to face the questions and concerns of customers.
Roles and Job Description of a Marketer
According to the BLS (bureau of labor statistics), the role of the marketer is to create and manage the company’s advertisement campaign, study market trends, define targets and pricing for various demographics, and then develop strategies to achieve goals.
But the role and job description of marketers vary from organization to organization, because every business offers different products and services. Their functionality is different and the way they run their operation is different. Therefore, the role and job description of the marketer is different. But we can categorize their roles into two markets; traditional market and digital market.
What does a Marketer do in Traditional Marketing?
As the name implies traditional marketing follows the traditional style of marketing, some of the roles of traditional marketers are as follows;
Market research is the tiresome process of going through all the customers’ data to find out that how effective we can market the product. Data collection and analysis involve interviews, focus groups, surveys, questioners, external sources and company’s internal sources. The purpose of this research is to develop a new product, set prices, and establish new strategies for the company.
Implementing Market Strategies
After the market research, when marketers have gathered all the information that you were looking for. Whether it is related to product development, pricing, strategies, advertisement, promotion, or supplies and distribution; now they should implement those changes one by one at all levels.
Local marketing involves all those promotional activities that the marketers have to perform. It could face to be face conversation, marketing of product features, and convincing people about the advantages of the product. The purpose of local marketing is to check the success and growth of the product. Marketers experiment with the product at the local market before launching it at the bigger market.
Public relations mean improving the content through which the company communicates with its customers. Marketer’s job is to build a strong relation of the company with the customer. It could only be better if the marketers effectively convey the message, without any misunderstanding.
What Does a Marketer do in Digital Marketing?
The role marketer in the digital market is as follows;
Pay Per Click Marketing
Pay per click marketing is the paid feature of various search engines, where marketers pay to the search engines to improve its ranking in the search. Even put your content at the top of the list in the search, when it is at the top. Then it would bring more traffic to your website, more traffic means more ads. More ads mean more money.
Content marketing is trickier than all the marketing. Where you convince customers through your content, you make them spend more time on your website, keep on reading and visiting your blog often. When more and more people visit your site every day, then more traffic would increase the ranking of your website in the search.
Search Engine Optimization (SEO)
Search engine optimization is also another technique of improving the ranking of your website and your content in the searches by using the specific keywords. Adword is a free tool of Google, which helps you to check the keywords that the majority of people are searching for. If you the same keywords in your content what people are searching for, then it would also improve the ranking of your website or blog.
Video marketing is a technique that marketers perform. It is more persuasive than written content because not people are willing to read and understand your content. But interest videos can help you to convey your message and reach more audience.
Now, you have studied the characteristics, functions, job description and role of marketers. If you’re planning to enter into this field, then you should know about your interest whether you’d be good in the traditional marketing or digital marketing field. Once you know your interest, then choose your field accordingly.