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Author: Ahsan Ali Shaw

Co-creation

Co-creation – Meaning, Types, Benefits, Challenges & Examples

The business world has become very competitive in recent years. The information has become accessible to everyone but finding the right, exact, and precise information matching your needs and wishes is a difficult task. That’s why entrepreneurs and brands ask for ideas and input from customers to come up with something new. Today, we’ll talk about co-creation, its types, and …
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Liquidation Strategy

Liquidation Strategy – Definition, Types, Examples, Pros & Cons

The main objective of a business is to increase market share and profitability. They use multiple management and marketing strategies to achieve their goals. Sometimes, things don’t go as planned. When things don’t work out, they pull out their resources to minimize the losses. Today, we’ll discuss liquidation strategy, its types, and pros and cons. What is a Liquidation Strategy? …
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Market Development Strategy

Market Development Strategy – Definition and Examples

Being an entrepreneur you to deal with many challenges and make small decisions, and those small decisive steps would determine the success of the organization. Like who to hire and when to share the responsibility, they may seem small steps. But they would impact maximizing your growth, sales, and pricing models. But when you have a product/service and ready to …
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Strategic Alliance

Strategic Alliance – Meaning, Types, Examples, Pros & Cons

Companies run their businesses in a market comprised of various competitors. The presence of other competitive businesses is good for your business and customers. Because healthy competition keeps you on track and customers would have more choices. Sometimes, businesses and companies join hands and share resources in order to deal with a certain situation. What is Strategic Alliance? A strategic …
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Horizontal Integration

Horizontal Integration – Definition, Pros, Cons & Examples

One of the main objectives of many businesses and companies is to gain a competitive advantage by either removing competition or gaining an upper hand over competitors. Horizontal integration is one such strategy that helps businesses to achieve their goals. Today, we’ll discuss horizontal integration, its pros and cons, and examples. What is Horizontal Integration? Horizontal integration is a process …
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Vertical Integration

Vertical Integration – Definition, Types, Pros, Cons & Examples

Maximizing profit is the main objective of every business. They use various techniques and methods to increase the sale and revenue. One of the main techniques companies uses is to achieve a cost advantage. Vertical integration is one such method. Today, we’ll discuss vertical integration, its types, and pros and cons. What is Vertical Integration? Vertical integration is a business …
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Joint Venture

Joint Venture – Definition, Types, Pros, Cons & Examples

Different companies share their resources and make partnerships and alliances with other organizations when they have to face unexpected circumstances. Today, we’ll discuss the same topic of the joint venture, how it works, its types, advantages and disadvantages, and with examples. What is Joint Venture Strategy? A joint venture is a business agreement between two or more companies and business …
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Integration Strategy

Integration Strategy – Definition, Types, Pros, Cons & Examples

Any successful business person wants to be in charge of its business operations. Sometimes, a businessman has to play a leading role in order to get things in line. Integrations strategy is also about taking control over your business operations. Today, we’ll discuss integration strategy and its types with examples. What is Integration Strategy? Integration strategy also goes by the …
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Market Penetration Strategy

Market Penetration Strategy – Definition, Examples, Pros & Cons

New companies and startups are always looking for a market share. But it is not that simple, because the market is already full of competitors that do not allow anyone to enter and disrupt and demand and supply. In this situation, companies can consider the market penetration strategy when they want growth at a lower-risk. Today, we’ll discuss market penetration …
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Diversification Strategy

Diversification Strategy – Definition, Types & Examples

The goal of every business is to grow and be productive. A particular point comes in the product and company’s life when the industry stops growing. The management expands their business into other areas. Diversification is also about expansion and growth. What is Diversification Strategy? Diversification strategy is when a business or a company proceed with the growth and development …
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