What is Market Analysis? Market analysis is the study of market dynamism. It is basically the attractiveness of a particular market within a specific industry. In other terms, marketing analysis is a business plan which has information related to the market within which a business operates. Market analysis is undertaken so as to draft marketing strategies as to how business …
A competitive advantage denotes the ability of a business, product or service that allows it to have more market presence, same value at lower prices, more profit, and superior margins than its competitors. Every market in the current capitalist economy has multiple products and businesses that compete with one another. And thus, each of them tries to gain and sustain …
Chicago based McDonald’s is arguably the most recognizable fast food chain in the entire world. Operating across 120 markets in over 37000 locations, this familiar fast-food joint is a particular favorite of kids worldwide. The red and yellow motif, together with the characteristic arched M, has become a banner of happiness and quick meals the world over. With an estimated …
Pepsi is one of the world’s most recognizable brands. Formed by the merger of two companies, namely the Pepsi-Cola Company and Frito-Lay Inc, PepsiCo was formed in 1965, and since then has continued towards building an enduring legacy with brands such as Lays, Mountain Dew, Starbucks and obviously Pepsi. Judging by sheer volume, PepsiCo is the largest food, snack and …
What is a giveaway? A giveaway is a promotional offer provided by a company to increase its number of customers and leads. There are many types of giveaways based promotional means, the most common of which is to provide a prize to a randomly selected winner from a pool of entries. In such a case the pool of entries serves …
Company Name Costco Wholesale Corporation Year Established July 12, 1976 Industry Retail Founder James SinegalJeffrey Brotman Headquarters Issaquah, Washington, United States Area Served. United States, Canada, United Kingdom, Australia, Mexico, Japan, China, Taiwan, Spain, France, South Korea, Iceland Net Revenue $ 195.9 billion (2021) Net Income $ 5.007 billion (2021) Employees 254,000 Products and Services MerchandiseCash & CarryWarehouse club Competitors 1. …
What is Marketing Campaign? Marketing campaign is a process through which a product or a service is promoted using various forms of media. These media include common resources such television, radio, print media, and in recent times the use of online media as well. Almost all businesses are absolutely dependent on marketing campaigns to let people know about their products …
What Is Retail? The above question is a very basic one, though there remains some confusion regarding the exact nature, purpose and function of retail. One of the pillars of the supply chain, retail is of immense importance. Retail Definition Succinctly, retail is the sale of goods or services directly to the end-user for consumption. Retail comprises the final step …
Germany is one of the leading powers of the European continent. Officially known as the Federal Republic of Germany, the country consists of 16 states and is spread over an area of 357, 578 square kilometers. The second most populous country in Europe with around 83 million inhabitants, Germany has worldwide recognition as an economically and socially advanced nation. The …
What Is Omnichannel Retail? The current business landscape is dominated by digital. Customer preferences and spending patterns, as well as shopping habits, are on the verge of being entirely changed due to the presence of multiple purchase channels. Whereas once we had to wait for the weekend to go on a shopping spree, today we are able to order that …
