The environmental analysis assists businesses and companies to recognize inner and outer factors that are positively or negatively impacting the company. The analysis of such factors would help the company to recognize potential opportunities and threats. You can develop an effective marketing strategy for your business if you know how to conduct an environmental analysis. Today, we’ll discuss what is …
Founded in 1977, Netflix entered the entertainment industry with its DVD-by-mail service that has now evolved into one of the top-tier global streaming services that’s a must-have for all. Yes, Netflix has revolutionized the entertainment industry in ways no one could ever imagine, with a revenue of almost $30 billion in 2021. Did you know that, on average, Netflix subscribers spend over 3 hours …
Don’t tell me that you have never seen McDonald’s billboard on the highway, a flashy 30-second Netflix ad on Youtube, or those in-between ads while watching your favorite TV show. Advertising is now an essential part of our lives, and an average person comes across 5000 advertising messages daily. Obviously, the main purpose of advertising is to tell people about …
Every business wants to stand out and make products and services more appealing to its target audiences. Product differentiation allows you to gain a competitive advantage over your competitors. There are several ways for differentiation which are not limited to premium quality, unique corporate culture, a well-defined niche, and excellent customer service. What is Product Differentiation? Product differentiation is a …
The business environment keeps on changing in any category, and you should keep in mind various factors while planning and executing operations. It’s the responsibility of business managers to analyze various internal factors and how they would impact the company’s decision. They should also keep in mind the external environment, their impact, and how to manage them. Today, we’ll discuss …
Personal selling strategies play a significant role in establishing a relationship with customers. Marketers and sales staff employ the personal selling approach to convince customers about the benefits of the products/services. Today, we’ll discuss 5 effective personal selling strategies that actually work. What are Personal Selling Strategies? Personal selling strategy comprises face-to-face meetings with customers and convincing them into buying …
Many people have a trusting relationship with our friends, relatives, and loved ones; and their testimonies, reviews, recommendations, and social media referrals influence us. When a company follows referral marketing as its business strategy, then it helps the company to differentiate itself from the competitors. Today, we’ll discuss the top 10 major benefits of referral marketing. What is Referral Marketing? …
It comes as no surprise that business owners are always on the hunt for ways to improve their bottom line and get ahead of the game. In the mobile payment-processing industry, SQUARE – an all-in-one solution is one of the most popular yet powerful players. It’s a free POS (point-of-sale) system that facilitates many small businesses, including retailers, restaurants, and …
In the digital-driven world, workflow automation is the roadmap to streamline the hybrid workforce. ServiceNow is a cloud-based SaaS solution that enables business organizations to get their software stack to the next level and help them improve across the globe. The company is based in the outskirts of California and has expanded from just 5 employees (in 2005) to almost …
With over 800 million users in more than 200 countries and territories, LinkedIn is one of the most popular professional networking platforms. It is unrivaled in the world of professional networking. People around the globe resort to LinkedIn who are eager to pivot into a new job. It is a business and professionals-related social networking platform that allow businesses, freelancers, job-seekers, and …
