What is Holistic Marketing? Marketing is a highly diverse field that can cater to any business persona or industry. When a brand tries to market itself by using all of its different aspects into one singular campaign and spread it across different mediums, it is known as holistic marketing. It is a rather non-traditional marketing approach and it is considered …
What is Pricing Strategy? Pricing strategy is an activity or a process which any small businesses do to set the prices for their products or services. There are many things to be considered while setting up the prices and these are as follows; Input or raw cost of the product Variable cost Production & distribution cost Trade margin Segment account …
What is Network Marketing? Network marketing (also known as multi-level marketing) is often wrongfully associated with the pyramid structured schemes but its functionality is a little different from pyramid structure organizations. It is a direct selling method where the company’s products and services are sold by the group of independent salespeople, these people create and manage a link or chain …
What is Integrated Marketing Communication? Integrated Marketing Communication or IMC is a marketing strategy that aligns and interconnects the various platforms and communication channels to create a singular branding message. Through the use of an IMC approach towards marketing, a brand can achieve a variety of competitive advantages. The IMC approach is targeted towards achieving maximum brand awareness through marketing …
What is the Marketing Research Process? Every business collects data from their target markets to be able to create strategies and business plans that will succeed. This process is collectively known as marketing research. It involves the planning, collection, and analysis of market data based on certain goals that the company wants to achieve. It is the basic plan a …
What is a 360° marketing campaign? 360° marketing is a form of holistic marketing that spreads across multiple platforms, using a mix of brand elements, but catering to a singular central idea. In other words, when a brand employs a marketing strategy that covers television, internet platforms, billboards, product packaging, and other traditional media; and all these campaigns are tied …
It is a store owned by a retailer organization which features products of a wide range. These products are usually categorized as per their types, and sometimes departmental stores are based on the type of product itself. For example, a departmental store may feature food items, clothing, stationery, cosmetics, etc.; or it may feature a variety of only one of …
Sales promotions are basically marketing techniques that allow a brand to attract more customers towards a certain product or towards the brand itself. All industries and businesses indulge in providing such promotions as it suits their customer base, and it is largely done to provide customer satisfaction apart from stock clearance. Examples of Sales Promotions Here are 10 examples of …
What is Advertising Campaign? Brands create advertising campaigns as a means of boosting their product sales and brand recognition. It is done over various platforms and usually carries a central strategy or theme to it. A brand may run an advertising campaign due to various reasons. It can be to market a new product, to announce restructuring of business, or …
What is Brochure Marketing? Brochure Marketing can be explained as a small pamphlet or document which describes and aims in promoting products or services that needs to be marketed. Many companies are using computer printed brochures that are designed through software whereas, many other companies hire the services of a professional printing company which holds the expertise and knowledge in …
