Where technology has revamped business practices, it is also changed consumer behavior. Almost 2 decades ago, telephone and brick & mortar stores and franchises were the most common sales points. However, everything changed when businesses like Amazon.com introduced the internet or online shopping points. Online retailing or e-commerce business has just touched new heights in the last 7-8 years. Did …
In economics, consumer goods are defined as tangible products purchased by individuals for personal consumption. These items are usually used daily and include everything from food and clothing to electronics and furniture. Many people also consider services such as haircuts and car repairs to be consumer goods since they are regularly purchased. There are three main types of consumer goods: …
Businesses to the economy are like oxygen to humans—a lifeline. The business has been one of the oldest and most widespread sources of income for people and governments too. Hundreds and thousands of businesses are classified into categories according to the nature of products or services they produce. In business terms, this categorization is called business industries. What Is An …
Every marketing plan comprises a set of goals and objectives for the team to measure the success and performance of the campaign. Those objectives vary from improving KPI (key performance indicators) to amplifying customer engagement. One thing they all have in common is the growth of businesses, increasing revenue, and brand awareness. Today, we’ll study the marketing goals with 9 …
Business goal plays a significant role in developing a company’s priorities and putting the company on the path to success. When you take the time to set goals and objectives, then it amplifies your capability to achieve them. Today, we’ll discuss what are business goals; short/long-term goals, and steps, along with examples and tips. What are Business Goals? Business goals …
Every business or company deals with the challenges and opportunities presented by the environment, and they could be favorable or unfavorable depending on various factors. Today, we’ll study the types of the business environment in detail. What is a Business Environment? The business environment comprises external and internal factors that impact the operations and functions of the company both in …
Founded in 2011, Snapchat is one of the leading and innovative social media apps with over 280 million users. Albeit the platform wasn’t launched, with as many features as it has, as of today, chat and stories were the two features that helped Snapchat get to the top of the social media pyramid. Did you know that some of the most-used social …
Founded in 2006, HubSpot is the American-based world’s leading marketing automation and customer relationship management software. The tech company caters to the need of all, managing the complete lifecycle of the customers to leading and closing a sale and whatnot. Did you know that HubSpot owns almost 33.5% market share in the marketing automation industry? Yes, the company has carved a niche …
Founded in 2013, DoorDash is an online food ordering platform based in the outskirts of California. Users can search and order food and drinks from nearby eateries using the company’s mobile and web platform. Also, DoorDash went public in 2020 and began trading on NYSE (New York Stock Exchange) for $182/share, giving the meal delivery company a market capitalization of $57.7 billion. …
One thing that you can’t take it lightly in the business world is communication. A proper communication system allows you to transfer the information and message from one party to another without any delays or misunderstandings. Today, we’ll study the objectives of communication when businesses are expanding their customer market and profitability. Proper and effective communication is the bloodline of …
