Though Apple have a narrow product line, it still has strong competitors in the global market for its different product line especially for laptops and smartphones. In the following article I will discuss top Apple Competitors.

Retailing marketing means include activities that are involved in any retail store where retailers promote interests and awareness of their products and services so as to generate sales from customers.

As mentioned above, competitive strategy is a long-term action plan of firms so as to gain a competitive advantage over its rivals in the industry. This strategy is focused to achieve above average position and generate a superior Return on Investment (ROI).

A concentrated marketing is a type of marketing strategy where the organizations’ marketing efforts are focused to a well-defined market segment.

Customer satisfaction is a marketing term that is used by businesses to quantify the degree to which the customer is happy with a particular product, service or experience.

Marketing mix was first time introduced by Neil Borden in his article “The Concept of the Marketing Mix” published in 1964. According to Borden he was inspired by James Culliton

Multi-channel selling can be defined as a marketing strategy which provides the customer with various choices for buying productsMulti-channel retailing refers to the retailing of products through more than one channel.