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Different Types of Consumer Products

Consumer Products – 4 Types of Consumer Products

All those products consumers buy for personal consumption are known as consumer products. These products are different and not the same. Every product offered in the market have different characteristics and based on the different purchasing behavior of consumers.
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Co-branding Definition Understanding

Co-Branding: Definition Types and Examples

Co-branding refers to the utilization of two or more brands so as to create a new product. This can be of the same company or from two distinct companies. The underlying brands of the new brand help each other in achieving the purpose of the newly created brand.
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Marketing Mix Definition

Marketing Mix 4Ps, 7Ps and 4Cs

The marketing mix is an important and well-known marketing concept. The marketing mix covers the tactical part of any marketing plan.  This concept is also called 4Ps and 7Ps of marketing. The 4Ps are Product, price, placement and promotion.
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Brand Loyalty Definition Examples

Brand Loyalty Definition and Examples

Brand loyalty is a pattern of consumer behavior through which consumers tend to get committed to a specific brand or product and make repeat purchases over time.
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Umbrella Branding Definition & Examples

What is Umbrella Branding Definition & Examples

Umbrella branding is referred to as a marketing practice which involves selling several related products under the name of a single brand. Umbrella Branding (umbrella brand) also known as (family branding) involves creating good brand equity for a single brand.
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Market Definition Types

What is a Market, Definition and Types of Market

A market can be defined as a place where buyers and sellers meet to exchange goods, services and other relevant information is called a market. Both these parties can meet in a city, state, province, country and region. The market may be a physical or virtual.
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Managing Product Lifecycle

Product Lifecycle Management

Product Lifecycle Management (PLM) is a strategic process of allocating resources – how to reduce cost and introduce the product in the market that is according to customer needs and wants.
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What is Product Life Cycle

Product Life Cycle Stages

Consumers buy unlimited products every day. Like a human being, every product has a certain life cycle. products start its journey and get older and popular but after some time become less popular and demand for new products increases when introduced in the market. When a company launches a new product, it must be familiar with its different product life …
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New Product Development 8 Stages Process

8 Steps of New Product Development

New Product Development is a process. It is a pathway that directs you to the actual product and actual product lead you to the market. Before company introduce a new product in the market, it goes through almost 8 stages.
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Product Mix Understanding and Examples

What is Product Mix

Product mix or product assortment is a set of total number of products lines that a seller offers in the market to its buyers. The company may have one or several product lines and each product line may have several products.
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