Market Positioning Statement Definition Market positioning statement is a description of the target market and is a situation which determines how the company wants the market to perceive its offerings. Positioning statement is an internal tool for marketers. Every marketing and product related decision needs to be in alignment with the positioning statement. A good positioning statement maintains focus on …
Sonic branding refers to the sound of a brand. It is also known as sound branding, acoustic branding and audio branding. This type of branding strategy involves using sound so as to reinforce brand identity. Popular examples of sonic branding include McDonald’s, Nokia and Windows.
Brand personality refers to the personification of any brand. It is basically a set of human characteristics or traits that are assigned or embedded within a brand. Brand personality is created when there are human-like traits such as caring, creative, trustworthy, unique, straightforward, rebel, dishonest
Brand is the name, design, type, symbol or any features which tend to distinguish a tangible or intangible product, service or concept from competitor.
5 C’s of marketing is a useful framework to perform situation analysis. The 5 C’s of marketing analysis allows doing environmental scanning of five important component that improves marketing decision making process. These components include the internal and external environmental situation of a company.
Niche marketing can be defined as channelling marketing efforts and strategies towards a pre-defined market segment of a population. Through using niche marketing strategy, the business can specialize and will be able to attract more profitable customers.