Segmentation allows marketers to reach their target audience by segmenting customer base in demographic, geographic, psychographic and behavioral customer segmentation
There are different internal and external factors that have a significant impact on business operations and performance which may include your brands and projects. In overall marketing environment, external factors are uncontrollable that’s why these factors are very crucial for businesses to understand. Here is what you are looking for. Pest analysis is a strategic analysis tool for assessing external …
Environmental factors are identifiable elements like climate change, pollution, recycling. PESTEL Analysis consider all the factors that affect the business.
External environment of a business consists of all those external factors that are operating outside the premises of the organization. However, they impose a significant influence over the operations, survival and growth of the company.
Due to utmost dependence on equipment, technological factors have more effect on business environment and success globally than ever before. Strategic leaders always look for technological advancement so that can change business transformation.
Political factors are part of marketing external environment that are uncontrollable and can affect business environment. Managers must keep a bird’s eye view on political factors like current and impending legislation, political stability and
The micro environment factors affect business strategy, management decision making includes customers, suppliers, competitors, shareholders & media