Market Positioning Statement Definition Market positioning statement is a description of the target market and is a situation which determines how the company wants the market to perceive its offerings. Positioning statement is an internal tool for marketers. Every marketing and product related decision needs to be in alignment with the positioning statement. A good positioning statement maintains focus on …

Sonic branding refers to the sound of a brand. It is also known as sound branding, acoustic branding and audio branding.  This type of branding strategy involves using sound so as to reinforce brand identity. Popular examples of sonic branding include McDonald’s, Nokia and Windows.

Market positioning strategy refers to the perception of consumers towards a brand in relation with other similar brands. It is a process of establishing an identity or image of a product or brand so that it is perceived by consumers in a certain way.

A brand name is an element which allows customers to identify and differentiate the brand from other products. Choosing a brand name requires careful consideration as it represents the key concept of the product or service in an economical and efficient way.

Segmentation Targeting and Positioning (STP) is a strategic approach to modern marketing techniques and demonstrates a link between the overall market and how any business plans its marketing activities to compete in that market.

Micro Marketing can be defined as an activity used to market products or services directly to targeted groups of individuals based on specific information that has been collected about them.

Niche marketing can be defined as channelling marketing efforts and strategies towards a pre-defined market segment of a population. Through using niche marketing strategy, the business can specialize and will be able to attract more profitable customers.