China is one of the largest markets that exist in the current world, due to its sheer population. This makes the country a highly attractive market for the foreign brands. However, this market is constantly shifting due to various factors. In this article we will analyze the factors that affect the country of China as a whole. These will include …
Founded in 1884, Marks and Spencer is the oldest retail store based in England dealing with products such as food, household products, clothing, etc. The brand has faced quite the upscale during its century long existence and is now a household name in the United Kingdom. However, in recent times the company has announced the closing of many of its …
KFC, also known as Kentucky Fried Chicken is undoubtedly one of the most dominant fast-food franchises all around the world. It has managed to establish its presence in over 140 countries with more than 22,000 locations globally. Established by Colonel Sanders in 1952, it has seen a lot of ups and downs before taking its spot as one of the …
Volkswagen, a German automobile brand, is one of the most renowned automobile brands in the world. The group is also associated with certain other major vehicle brands such as Audi, Buggati, Skoda, Ducati (motorbike), etc. which act as its subordinate brands. Over time the Volkswagen group has taken on many ventures, some successful, others not as much; and this is …
The Spanish lifestyle and retail brand Zara have been making waves throughout the world with its compelling line of fast fashion and accessories. Considered as the flagship brand of the Inditex Group, Zara has quickly become one of the names to reckon with in the global fashion industry. With over 10,000 stores worldwide and more coming up steadily, the future …
Chicago based McDonald’s is arguably the most recognizable fast food chain in the entire world. Operating across 120 markets in over 37000 locations, this familiar fast-food joint is a particular favorite of kids worldwide. The red and yellow motif, together with the characteristic arched M, has become a banner of happiness and quick meals the world over. With an estimated …
Pepsi is one of the world’s most recognizable brands. Formed by the merger of two companies, namely the Pepsi-Cola Company and Frito-Lay Inc, PepsiCo was formed in 1965, and since then has continued towards building an enduring legacy with brands such as Lays, Mountain Dew, Starbucks and obviously Pepsi. Judging by sheer volume, PepsiCo is the largest food, snack and …
An Overview of Tobacco Industry The global tobacco industry is being majorly dominated by five companies which produce more than 80% of tobacco volume to be sold. The production of cigarettes being produced on an annual basis has increased by 5.7 trillion in 2002 to that of 6.3 trillion cigarettes in 2011. On the other side, cigarette production per person …
Germany is one of the leading powers of the European continent. Officially known as the Federal Republic of Germany, the country consists of 16 states and is spread over an area of 357, 578 square kilometers. The second most populous country in Europe with around 83 million inhabitants, Germany has worldwide recognition as an economically and socially advanced nation. The …
In this PESTLE analysis, we are going to take a look at the different macro-environmental factors that have impacted the automotive industry in recent times, and also consider how emerging economies and technology will affect the industry
