Germany is one of the leading powers of the European continent. Officially known as the Federal Republic of Germany, the country consists of 16 states and is spread over an area of 357, 578 square kilometers. The second most populous country in Europe with around 83 million inhabitants, Germany has worldwide recognition as an economically and socially advanced nation. The …
The global automotive industry is significantly swayed by political, economic, social, technological, environmental and legal factors over which we have little and no control.
In this PESTLE analysis, we are going to take a look at the different macro-environmental factors that have impacted the automotive industry in recent times, and also consider how emerging economies and technology will affect the industry
PESTEL or PESTLE is the abbreviation of political, economic, social, technological, environmental and legal factors. Pestle Analysis is a good technique to find out opportunities and threats in the External environment of a business. Once having a complete picture of the external environment factors that can affect the business, a business owner can take decisions according to the situation. For …
In Business, marketing activities are greatly influenced by internal and external factors. The internal factors are controllable while the external factors are uncontrollable. Businesses must assess and respond to external environment factors to minimize the risk associated with these factors. When these internal and external factors are combined are known as marketing environment. Pest Analysis is a tool that scan …
