Author: Umar Farooq

The Coca Cola Company is a multinational company that is a manufacturer, retailer and marketer of nonalcoholic beverage brands. The company is founded in 1892 by John Stith Pemberton, Asa Griggs Candler and headquartered in Atlanta, Georgia.

A single discount store with the motive of selling more for less, Walmart was founded in 1962 by Sam Walton. Now it is the largest retail corporation in the world that operates more than 11,300 hypermarkets, discount and grocery stores in 27 countries and under 55 different names. The company has 2.2 million employees with 1.5 million merely engaged in …

Amazon has become the top ecommerce retailer but it is not sticking to it any more. Amazon is now investing in stores to increase its customer base and market share.

Company Name Walmart Inc. Year Established June 24, 1902 Industry Retail Founder Sam Walton Headquarters Bentonville, Arkansas, U.S. Area Served. Worldwide Net Revenue $ 514.405 billion (2018) Net Income $ 6.67 billion (2018) Employees 2.2 million (4.35% decline from 2018) Products Electronics, Movies and music, Home and furniture, Home improvement, Clothing, Footwear, JewelryToys, Health and beauty, Pet supplies, Sporting goods and …

Differentiated marketing strategy also known as multi-segment marketing is a strategy that enables a company to appeal customer segments with a different marketing message for each.

Penetration pricing refers to a pricing strategy that can be used by marketers to initially offer low prices to gain market share and brand loyalty especially for newly developed products or services

In this marketing tutorial I will discuss the furniture retail brand Ikea Swot Analysis strengths, weaknesses, opportunities and threats.