In this tutorial I will discuss the top Lululemon competitors. Let us know about the company in the first place. Lululemon Athletica (LULU) is a Canadian retailer deals in athletic apparels. According to Lululemon it is a yoga-inspired athletic apparels company for women, men and children. Lulu makes variety of apparels for athletes e.g. tops, bottoms, sweaters and yoga inspired accessories. Lululemon headquarter is situated in Vancouver, British Columbia. The company was founded in 1998 based in Canada but lately expanded its operation to international geographies to sell its products in retail stores and online. Lulu produces high quality and stylish products and charge premium pricing.
The company was able to generate $2,649.2 million revenue in 2017 with a growth of 19.9% from the previous year revenue which was $2,344.4 million. Lululemon has 13,400 employees. Let us discuss the top Lululemon competitors.
List of Top Lululemon Competitors
Under Armour Inc. was founded by Kevin Plan in the year 1996. Its headquarter is situated in Baltimore, United States. Under Armour is one of the strongest sports brand and leader in performance apparel industry that designs, manufactures and distributes footwear, performance apparels and accessories for men, women and children. Under Armour sells its product lines through different wholesale distribution and also sell directly to it consumers through own retail stores and online. UA generated revenue of $5 billion in FY 2017. Under Armour is the top competitor of Lululemon Athletic Inc.
Nike is a multinational company founded in 1964 as Blue Ribbon Sports and in 1971 changed its name as Nike Inc. Nike designs, manufactures, markets and sells variety of sports footwear, apparels and related accessories for men, women and youth. Nike has a strong brand image and global presence. Nike uses different wholesale channels, retail stores, online platform, license channels and independent distributors to sell its products lines i.e. Nike, Jordan, Hurley and Converse. Nike is one of the strongest Lululemon Competitor.
Based on Nike’s financial data its annual revenue is $38.1 billion. It operates 1182 stores globally out which 392 stores in the United Stated and 790 international stores.
PUMA is another sports brand top competitor of Lululemon. PUMA is a German multinational company founded in 1948 which is headquartered in Herzogenaurach, Bavaria, Germany. The company designs, manufacture both casual and athletic footwear, apparels and related accessories. Puma generated 4.1 billion (Euro) in the FY 2017 and having more than 11000 employees.
Outdoor voices is an American apparel company founded in 2013 by Tyler Haney in New York City. The company designs, manufactures and sells athletic apparels for women and men. The company sells its products preferably online and at its other stores. Outdoor voices is the top of Lululemon and Nike.
Abercrombie & Fitch
Abercrombie and Fitch American based online retailer that mainly focuses on causal wears like tops, bottoms, jackets, shorts and other related accessories for women and men. It’s headquartered in New Albany, Ohio. Abercrombie is in the top list of Lululemon competitors. The company generated 3.4 billion revenue in 2017 and employs 5000 people.
Adidas is a German multinational corporation founded July 1924. Adidas has a strong global presence. The company designs, manufactures and markets sports footwear, clothing and related accessories. Back in 2005 Adidas acquired Reebok for 3.8 billion dollar. The company employs 57000 people from 100 different countries. Every year the company manufacture 900 million sports and lifestyle products with the help of its independent manufacturing partners. Adidas annual revenue is €21.218 billion for the year 2017 and strong competitor of Lululemon.
Eddie Bauer LLC headquartered in Bellevue, Washington, USA and founded in 1920. Eddie Bauer operates as a clothing chain store. The company is operated in 370 locations in United States, Germany, Japan and Canada. The company offers footwear, clothing, bags and travel accessories. Eddie Bauer is one of the competitors of Lululemon.
New Balance is an American manufacturer and online retailer that designs manufactures and sells shoes and clothing and equipment. NB was founded in 1906 by William J. Riley. New Balance claims a distinctive position with many technical feature incorporated in its products. New Balance is also considered one of the leading Lululemon competitors.
The name stands for “Live Out Loud Everyday” is an athletic apparel company founded in 2002 by Bernard Mariette. Currently the company is operating 40 stores in 11 countries.
Athleta owned by Gap that designs apparels that integrates both performance and technical features for active lifestyle and yoga lover women and girls. The company is expanding its store base very successfully and emphasis on in-store events.
Other Alternatives to Lululemon Brand
- Karma Athletic