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Category: Marketing Topics

Online Advertising

Online Advertising – Definition, Types, Examples and More

What do you do to advertise your startup? Of course, you will look forward to advertising it in your local newspaper, get help from advertising billboards, and may distribute your brochures. But is that it? Well, if it were the 1980s, this would have worked nicely for you. However, this is the 21st century, and you simply cannot advertise your …
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Account-Based Marketing

Account-Based Marketing – What, Why & How-To Guide [Benefits]

How great would that be if you, as an entrepreneur, could avoid all the fuss and get highly-rewarding clients? This might sound a bit unreal, but it is not. It is just a simple rule you have to follow, “work smart, not hard.” Wasting your time on massive marketing campaigns and trying to sell to unqualified leads can be frustrating. …
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Customer Satisfaction - Benefits, Importance and Examples

Customer Satisfaction – Importance, Benefits, Examples & How-To

Imagine you have launched a coffee shop and advertising your business in the most effective way possible. Of course, if your marketing campaign is good enough, you will definitely attract customers. Alright, you got them coming and served them what you think you are best at. However, you started realizing that you haven’t seen any “returning customer” yet. How is …
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Advantages and Disadvantages of Email Marketing

Advantages and Disadvantages of Email Marketing for Your Business

Email marketing is still an effective marketing strategy in today’s fast-evolving of social and digital media marketing campaigns. Many companies and businesses still employ email marketing as their main marketing and promotional campaign. Today, we’ll discuss email marketing and its advantages and disadvantages.  What is Email Marketing Email marketing is the process of transmitting commercial marketing messages to a group …
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Product Development Strategy

Product Development Strategy – Definition, Types, Examples

Every business, big or small regardless of its size, deals with the production, manufacturing, development, and sale of the product. After producing the product, the management works on the strategy that how to make the product development strategy. That’s what we’re going to discuss today, product development strategy, its functionality, types, along with examples.  What is a Product Development Strategy? …
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TikTok SWOT Analysis

TikTok SWOT Analysis

TikTok is a video-sharing social networking platform and Chinese multinational company. The parent company of TikTok is ByteDance, and it introduced a Chinese version of the platform under the name of Douyin back in September 2016. The company launched the international version of Douyin in August 2018. Both of these platforms are the same, however, the Chinese version has some …
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SWOT Analysis of Poultry Business

SWOT Analysis of Poultry Farming

Poultry farming is when you keep birds like turkey, geese, ducks, chickens, quails, and others for sake of getting feathers, meat, and eggs. People usually raise birds for two reasons; domestic and commercial. However, today we’re going to focus on the commercial mass-scale poultry farming business. Speaking of mass-scale commercial poultry farming, the objective of poultry farmers is to amplify …
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What is Sales Volume

Sales Volume – Definition, Calculation, Examples & Tips

Every business has a different benchmark of “success” and different ways to maximize profits. For instance, some businesses produce expensive but luxury products and sell them at higher profits. However, such companies don’t sell in huge numbers because their profit margin is very high, and their target audience is very limited. On the other hand, a lot of companies make …
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What is Market Share

Market Share – Definition, Calculation, Examples & How-To Increase It

Suppose you run a retail store in a town having a population of 0.2 million. Of course, you will be facing competition (either low, medium, or high). But, out of those 0.2 million, 50,000 people are your regular customers. This means that you are selling your products to 1/4th of the total population. If we are to speak in business …
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What is Signage

Signage Advertising – Meaning, Purposes, Types, Examples

If somebody tells you, “drive 50 kilometers ahead, then take a left to THAT road, and then…” Well, even if you drove 50 Km, how would you know that THIS IS THE LEFT I SHOULD TAKE? Simple, there will be a signboard or something like that to help you reach where you want. Similarly, if you are traveling but run …
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