Niche marketing can be defined as channelling marketing efforts and strategies towards a pre-defined market segment of a population. Through using niche marketing strategy, the business can specialize and will be able to attract more profitable customers.
In this article, we will discuss market targeting. What is it and why need to know it. We have already discussed market segmentation and learnt that companies are unable to reach all customers in the market. The company cannot fulfil all customers needs that is too large. Therefore, to solve this problem marketers segment the market into small segments. After this, …
Marketing mix is made up of four Ps. These four variables are interconnected and interdependent. These variables are known as 4 Ps of marketing mix i.e. Product, Price, Place and Promotion.
A market can be defined as a place where buyers and sellers meet to exchange goods, services and other relevant information is called a market. Both these parties can meet in a city, state, province, country and region. The market may be a physical or virtual.
External environment of a business consists of all those external factors that are operating outside the premises of the organization. However, they impose a significant influence over the operations, survival and growth of the company.
Political factors are part of marketing external environment that are uncontrollable and can affect business environment. Managers must keep a bird’s eye view on political factors like current and impending legislation, political stability and
Due to utmost dependence on equipment, technological factors have more effect on business environment and success globally than ever before. Strategic leaders always look for technological advancement so that can change business transformation.
In the legal environment of a business, we are looking the key areas, particularly where law changes and how legal aspects affect businesses. All these legal factors are contained in the legal environment of a business.