Promotional emails are personalized-marketing tools like advertisements, banners, pamphlets, etc. The difference is that they use a direct tone of the message to the readers. The direct approach helps companies and businesses to promote their products and services and increase sales. Today, we’ll discuss promotional email, its types, examples, and how to write a successful promotional email. What is a …
Competition is the basis of the success or failure of firms. It also controls the appropriateness of a firm’s activities that can affect its performance. Firms compete because they are looking for a competitive position in the industry. To gain a competitive advantage in the industry firms can choose differentiation strategy Cost leadership strategy Focus strategy Firms with a cost …
The prosperity of the economic setup of this world depends on the customers. That said, more customers would mean more sales and, ultimately, more profits. Or you can say that sales are a decisive factor in any business’s success. Businesses used several informal techniques in the past. People had to cover vast distances to search for new markets, faced many …
There are two things you want to considering while doing business, where you want to go and how you want to reach there. Mainly there are two types of strategies offensive and defensive course of action to gain a defendable position in the market. But according to Michael Porter, three generic strategies can be used by the firms to achieve …
Companies manufacture and offer a variety of products to their customers. A product line is when a business offers a set of related and similar products. Companies keep changing their product line. For instance, Apple offers smartwatches, smartphones, Mp3 players, computers, tablets, etc. Each of the product lines is completely different from the others. What is Product Line Stretching? Companies …
The term “life cycle” may not be the same for everything. For instance, when we talk about the human being’s life cycle, it means everything from birth to death is a part of the life cycle. The “in-between” stages include childhood, teenage, adulthood, maturity, old age, and ultimately death. Similarly, non-science phenomena also follow a life cycle. Let’s say we …
If you have feet, you can move! Well, it means if something is not working for you, try to do it the other way. If you are trying your “luck” in something and failing to make a mark, it does not mean you should leave it. Instead, you should change your strategy; you should change your position; you should consider …
Organizations use different types of marketing strategies for their products and services. They install banners and billboards in crowded places and use social media platforms to attract the attention of people. The purpose is to send the message and increase the market share of a product/service. The kiosk is a type of direct marketing techniques that businesses use. Today we’ll …
In general terms, evolution means the different stages in any phenomenon’s life how it starts and then goes through different stages from smaller to higher-level complexities. Similarly, when we define market evolution, it is the development of a marketplace from early to advanced stages. Just like any other phenomenon, a market also evolves while going through different stages. In this …
Everything goes through a process and eventually reaches its “endpoint.” For instance, when we talk about the human life cycle, it starts with birth and ends with death. However, the in-between processes include childhood, teenage, youth, and then eventually, we get old. This is a complete cycle. Just like humans, almost everything in this universe has a life cycle. Similarly, …
