Promotional emails are personalized-marketing tools like advertisements, banners, pamphlets, etc. The difference is that they use a direct tone of the message to the readers. The direct approach helps companies and businesses to promote their products and services and increase sales. Today, we’ll discuss promotional email, its types, examples, and how to write a successful promotional email.
Table of Contents
What is a Promotional Email?
A promotional email is a form of commercial marketing that provides special offers, incentives, and packages to increase the company’s sales and profitability. The objective of email marketing or promotional email is to persuade the target customers to make the purchasing decision.
How to Write Successful Promotional Emails
A promotional email should follow the CTA (call to action) concise approach, so the customer would make the purchase decision. The CTA may be persuading the customers to register, download, or to subscribe to the company’s offer.
If you prepare well-written content for your promotional email, it would not only increase the sales and revenue but also customer engagements and retention ratio. Therefore, the focus of the written promotional email content should be on convincing the readers to take a certain action.
Email marketing is the most effective way to approach customers. It isn’t certain whether your email would make it to the recipient’s inbox, or it would increase the sale. Here are some of the things to keep in mind while writing an email;
The only to get the attention of your target customer market with a personalized subject like a line like their first & last name. Instead of sending a general marketing message with a plethora of customer data, people would avoid it.
Concise & Powerful
You’ve got a very short time to catch their attention once they open up the email. The content should be simple, easy to understand, relevant to the customer, catch, non-technical, and engaging.
If your promotional email has got more than one message, then it would lose the attention of the customer. The marketers should focus on the singular message and put emphasis on the call to action.
A majority of people first check out the notification of the message and email on their mobile phones. The content and images of the email should mobile friendly.
You should thoroughly proofread the content before sending it to the customers. The poorly written content does negative marketing of your brand.
Types of Promotional Email with Examples
Some of the main types of promotional emails are as follows;
Limited Time Offer Email
The limited-time offer emails demand an urgent response from the consumers. It’s because the offer is limited and they shouldn’t miss out on the opportunity. Therefore, you should make sure that the marketing campaign should reach as many people as possible.
The number and the word flash in the subject line attract the attention of customers. It gives the message that the offer is very limited and they should make a quick decision.
Sales Promotion Email
You’ve started the sales and your target market has shown interest in it. The new sales promotion email campaign would make them make some decisions.
The percentage figure and the discounted offer highlight important aspects of the sales that are happening now.
Subscribers Special Offer
Your customers are already familiar with your store. Now, it’s time to treat your subscribers with a special offer. You can email them the special code to avail the offer.
You should tell them that they’re your valuable customers and the company’s email list. This special offer might interest them.
Whenever a company launches a new product, feature, book, or upgrading the existing product line. Such emails create suspense and curiosity in the minds of customers. If you follow the right marketing and promotional strategy, it would boost your new product.
People love the happy ending of the underdog story. Such a title creates suspense and curiosity among the readers and they open the email to read it more.
Companies don’t launch their product often. Whenever it happens, they exploit the new arrival opportunity and promote other products as well.
Companies use a funny tone in the email while breaking the news about the lunch of new arrivals. When customers open up the promotional email and they learn more about the new arrival.
Seasonal Campaign Email
Mother’s Day, Father’s Day, Valentine’s Day, Christmas, Black Friday, Halloween, and many other holidays fall under the category of seasonal campaigns. They may offer gifts to the customers to persuade them to make the purchase decision.
Giveaway emails act as a lucky charm to the business by increasing sales, customer engagement, and collecting the lead. The giveaway prize should be important, and the way you promote the offer.
The benefits and advantages of the giveaway offer attract the attention of your target audience. They would like to check it out and enter it.
Basic Structure of Your Promotional Emails
The basic structure of the promotional email that it doesn’t end up in the spam, the things you should keep in mind are as follows;
A sender’s name
You must add your name or business name so that it should be clear to the reader about the sender. If it’s clear, then it won’t end up in the spam folder.
An attractive subject line
The attractive and catchy subject line increases the chances of the email opening rate. The variant 6 to 8 words subject title is the best.
It’s important if you highlight the important parts and headings/subheadings of your email. The subdivision of the text would make it easier for the readers to study it.
Calls to action
In the end, you should use the action work to sell the product. You should make sure that it shouldn’t be too pushy.
Best Practices to Improve Your Promotional Email Results
Some of the best practices that increase the result of promotional emails are as follows;
Familiar email address
The recipient of your email should be familiar with the sender’s name and email address. You should avoid sending an email by titling with No-Reply, they look robotic.
You should have a clear marketing plan that your target customer won’t get tired of your daily, weekly, or monthly email.
Let them decide
People usually receive marketing messages all the time. You should give them preferences at the subscription time that how often they want to hear from you.
Target and Focused
You should divide your target market into different segments based on their interests. Then you should launch the marketing campaign accordingly.
Lead stage of the sale funnel
You should avoid sending one email to all the customers. You should treat your loyal customers differently according to their needs and requirements.
Tell them Benefits
You should focus on the benefits of the product that how it would improve the lives of customers. You should avoid talking about the features of the product.
The call-to-action button should be clear with catchwords. It should have a specific color contrast different from the email background so that it would attract customers’ attention.
Sending Email Automation
If you start sending emails manually, it would consume a lot of time. Therefore, you should use automated tools to save your time and do the work efficiently.