Google is an American multinational corporation that is considered among the world’s biggest companies like Amazon, Facebook, and Apple; with over a billion users of its each service category. It was founded on September 4, 1998, by Larry Page and Sergey Brin. It offers internet-related products …
We live in a very competitive world of 21st century where marketers are using different techniques to survive in this competitive environment. You won’t find any niche where people aren’t already working in it. However, branding is also one of those tools which give you a …
There are some specific symbols, geometrical shapes and marks attached to certain products and brands; you see them everywhere whether it’s your pen, fridge, car or bottles. Perhaps you’ve also noticed that the style of these images and symbols vary from product to product and brand …
What is Sales Process? The sale process is more than just selling products or services and closing the deal. It is a step by step process which begins long before the contact of the customer and the salesman. Now, the question is what’s the point of …
What is Video Marketing It is said that a picture worth a thousand words. Now imagine the worth of a video, it would be a million times more. Moving images and interactive clips are an excellent source of video marketing strategy. However, the purpose of video …
Web marketing, digital marketing, internet marketing or online marketing; all of these words are synonymously used for E-Marketing. What it means is the marketing of products or services by using the internet. E-mails and wireless marketing also fall into the category of e-marketing. We can say …
The hotel industry, otherwise known as the hospitality industry, spans across a large range of service sectors. It is not only crucial towards the tourism industry but it also helps travelers within a country. The hotel industry has existed for centuries. The modern form of hotels …
Initially, the term ‘‘market myopia’’ was floated by the Theodor Levitt in the marketing paper. It was published in the ‘‘Harvard Business Review’’ in 1960, where he said that business can do better than just selling their products. His main contention was that the marketer should …
Whether you are a small business owner or manager who is engaged in buying and selling of goods and services, you must keep in mind that a manufacturer can’t sell all of his products directly to end customers, therefore, he uses different channels of distribution to …
What is Market Research Definition. Market research is the process of gathering, analyzing and interpreting information about the market, products, and services, consumers and competitors to have a bird’s-eye view and make a more informed decision. It is considered necessary for successful business planning. Business conduct …
