Business markets have been expanding and people are investing more money and resource in the business market than the consumer markets. For example, Tesla is planning to invest US$ 5 billion in its new electric car and battery, “Gigafactory” in Europe. After that various suppliers will engage to provide parts and accessories, and then Tesla will be able to offer …
Whether you are a small business owner or manager who is engaged in buying and selling of goods and services, you must keep in mind that a manufacturer can’t sell all of his products directly to end customers, therefore, he uses different channels of distribution to deliver the products to their target market. In this article we will discuss wholesale …
What is Service Marketing? Service marketing is the marketing and selling of intangible products (non-physical products). Services comprise all of those personal facilities which we require from time to time like; medical care, education, renting of living spaces and vehicles, hair cut, spas, musical concerts, dance classes, etc. However, the purpose of service marketing is to utilize the effective method …
When a buyer enters the market, then he’s looking for the information that he couldn’t browse over the internet. In simple words, it’s the process and stages that a buyer goes through before making any decision. According to statistics, 70% of the buyers are through all the stages of buyers’ journey before making any purchasing. As a sales or businessmen, …
Consumer decision making process involves the consumers to identify their needs, gather information, evaluate alternatives and then make their buying decision. The consumer behavior may be determined by economic and psychological factors and are influenced by environmental factors like social and cultural values.
B2C or business to consumer means when a business sells its products and services directly to the end consumers without any intermediary. The businesses and companies that approach customers directly and don’t employ middlemen are B2C companies and businesses. Ecommerce and online shopping have promoted the B2C, where manufacturers and retailers market their products and services directly to the end …
Segmentation allows marketers to reach their target audience by segmenting customer base in demographic, geographic, psychographic and behavioral customer segmentation
The hotel industry, otherwise known as the hospitality industry, spans across a large range of service sectors. It is not only crucial towards the tourism industry but it also helps travelers within a country. The hotel industry has existed for centuries. The modern form of hotels can be found in every corner of the globe. And thus, there are various …
The 3 C’s of marking is a very popular concept for marketers. This concept takes into consideration 3 variables to explain a complete marketing strategy. The 3 C s, customers competitors and company, is a strategic triangle when integrated, a sustainable competitive advantage can be achieved.
What is Business Marketing? Business marketing is a process through which a business markets and then sells its products and services. Government, private or public institutions, or commercial businesses and organizations use business marketing for the promotion, selling or reselling. Business marketing also goes by many names like business to business marketing, industrial marketing, and business to government marketing. Importance …
