The gig economy is a new term in town and it is attracting the attention of a lot of people. Many people are really curious about it. But it is an old concept and many people called it with different names over time. Like temporary work, agile workforce, freelance economy, and other names. Some people consider it as a side …
Jean Baptiste Say was the founder of the Says Law and it proposes that the supply of goods creates their demand in the market. It dominated the western capitalist market until the mid-50s of the 20th century. Businesses and industries were focusing on the efficiency of production and manufacturing methods. It was the time where channels of communications were limited …
K.T. Chandy first started addressing social issues through marketing in 1963. It was marketing and spreading awareness about issues like; reproductive health program, HIV prevention system, on-site sanitation, diarrhea, water treatment, malarial control, and other basic health issues. After the 1980s, the marketing of awareness about various social issues has expanded. It started including macro issues like transportation management, ecosystem, …
The digital age of the internet and the World Wide Web has transformed and computerized everything. The traditional marketing concept, strategies, and processes have shifted into e-marketing. Marketing over the internet or e-marketing involves more advanced and sophisticated tools. They provide easy access to the analytics and data, so the marketers could align their marketing and business strategies along with …
Mom and pop stores used to be family own businesses, drugstores, and general stores. In today’s market, there’re many businesses like insurance companies, repair shops, bookstores, and restaurants are operating their establishment synonymously as mom and pop store. Today we’ll discuss mom and pop store, its statistics, advantages, disadvantages, and a real-life example. What Mom and Pop Store? Mom and …
Factors like retail buyers, demanding customers, institutional buyers, large scale buyers, and technology have put great pressure on wholesalers. The wholesale industry has become very competitive because of these factors. Consequently, wholesalers are looking for ways to develop their marketing strategies to improve their marketing mix, positioning, and target marketing decisions better. Today, we’ll discuss wholesale marketing decisions that how …
As we know that a company is an independent legal entity where a group of people who work together to achieve a common goal. A company has many pros and cons like limited liability and double taxation. However, we’ll discuss the types of companies today. Here are some of the major types of companies and their sub-categories as well, and …
Web marketing, digital marketing, internet marketing or online marketing; all of these words are synonymously used for E-Marketing. What it means is the marketing of products or services by using the internet. E-mails and wireless marketing also fall into the category of e-marketing. We can say that it uses different technologies and media to connect customers and businesses. Especially in …
The retailers are always looking for a new marketing strategy to have a competitive edge in the market and to serve the customers better. Nowadays, there’s a trend for branded products and you’ll find them everywhere across all the departmental stores, discount stores, and mass merchandising malls. That’s why they all look almost the same. The concept of differentiating your …
One of the main functions of marketing is to achieve the desired exchanges with the help of target markets. The question is what marketing philosophy should follow to streamline the desired objectives. Furthermore, what should be the interest organization, customers, and society? Today, we will discuss product concept, pros and cons, and how it’s different from the production concept. What …
