Businesses nowadays develop hybrid marketing plans to promote their brand, products, or services. Any marketing plan that doesn’t include advertising or promotion through media has minimum chances of succeeding. That’s because media coverage is one of the strongest marketing channels as it helps reach a bigger audience. While talking about media coverage, the press release is a highly effective route …
Just about a decade ago, the world used to run on a 9 to 5 work culture, and many of us were part of it. However, in the past few years, especially during the covid-19 lockdowns, the corporate culture has taken a “forced” turn—work from home. The change in organizational work culture started before the covid-19 pandemic when businesses focused …
Efficient communication skill is important for a healthy workplace environment. It falls under the category of soft interpersonal skills comprises of sharing of information from person to person or to a group of people. You can communicate in various ways, and every way comprises of sharing of information. Today, we’ll discuss 5 types of communication and how to improve them. …
Making a great product is never enough—you need to preach it everywhere. How would you know about the Apple if they hadn’t spread the word in the market? Even the service providers or freelancers cannot excel a single bit if they don’t tell people why they are so good. In simple words, you need to market anything you want to …
The most important skill in the workplace and performing the job is communication skill. Today, we’ll discuss communication skills, their importance, and how to improve them. What are Communication Skills? Communication skill allows a person to understand other and vice versa. It comprises various skills like empathy, observing, speaking, and listening. However, the skill requires you to perform public speaking, …
Where technology has revamped business practices, it is also changed consumer behavior. Almost 2 decades ago, telephone and brick & mortar stores and franchises were the most common sales points. However, everything changed when businesses like Amazon.com introduced the internet or online shopping points. Online retailing or e-commerce business has just touched new heights in the last 7-8 years. Did …
In economics, consumer goods are defined as tangible products purchased by individuals for personal consumption. These items are usually used daily and include everything from food and clothing to electronics and furniture. Many people also consider services such as haircuts and car repairs to be consumer goods since they are regularly purchased. There are three main types of consumer goods: …
Every marketing plan comprises a set of goals and objectives for the team to measure the success and performance of the campaign. Those objectives vary from improving KPI (key performance indicators) to amplifying customer engagement. One thing they all have in common is the growth of businesses, increasing revenue, and brand awareness. Today, we’ll study the marketing goals with 9 …
Every business or company deals with the challenges and opportunities presented by the environment, and they could be favorable or unfavorable depending on various factors. Today, we’ll study the types of the business environment in detail. What is a Business Environment? The business environment comprises external and internal factors that impact the operations and functions of the company both in …
Founded in 2011, Snapchat is one of the leading and innovative social media apps with over 280 million users. Albeit the platform wasn’t launched, with as many features as it has, as of today, chat and stories were the two features that helped Snapchat get to the top of the social media pyramid. Did you know that some of the most-used social …
