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Apple Competitors Analysis

Apple Competitors

Though Apple have a narrow product line, it still has strong competitors in the global market for its different product line especially for laptops and smartphones. In the following article I will discuss top Apple Competitors.
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Retail Marketing Explained

What is Retail Marketing? – Definition, Strategies & Examples

Retailing marketing means include activities that are involved in any retail store where retailers promote interests and awareness of their products and services so as to generate sales from customers.
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Competitive Strategy Definition Example

What is Competitive Strategy

As mentioned above, competitive strategy is a long-term action plan of firms so as to gain a competitive advantage over its rivals in the industry. This strategy is focused to achieve above average position and generate a superior Return on Investment (ROI).
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What is Concentrated Marketing

What is Concentrated Marketing

A concentrated marketing is a type of marketing strategy where the organizations’ marketing efforts are focused to a well-defined market segment.
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Customer Lifetime Value CVL - Definition and Calculation

Customer Lifetime Value

Customer Lifetime Value also CLV or CLTV is defined as the prediction of all values that a business derives from their relationship with customers. Customer Lifetime Value is the most important metric to understand the needs and requirements of customers.
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Marketing Mix 4ps Product Price Place and Promotion

Marketing Mix 4Ps

Marketing mix was first time introduced by Neil Borden in his article “The Concept of the Marketing Mix” published in 1964. According to Borden he was inspired by James Culliton
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SWOT Analysis of Apple

Apple SWOT Analysis

This SWOT analysis tutorial we will conduct apple SWOT analysis. We will try to find out Apple strengths, weaknesses, opportunities and threats that affect the apple performance positively or negatively.
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What is Multi-Channel Retailing

Multi-Channel Retailing – Definition, Pros, Cons & Challenges

Multi-channel selling can be defined as a marketing strategy which provides the customer with various choices for buying productsMulti-channel retailing refers to the retailing of products through more than one channel.
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Value Chain Analysis by M. Porter

Porter’s Value Chain Analysis

According to Michael Porter, value chain consists all those activities an organization perform to create value for its customers. In the business process organizations create value, more value creation means a more profitable organization.
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Nike Pestle Analysis | Nike External Environment

Nike Pestle Analysis

Nike is an American based Multinational Corporation that is founded in 1964. Nike was formerly known as Blue Ribbon Sports and founded by Bill Boweman and Phil Knight. Nike is engaged in designing, manufacturing, marketing and sales of athletic footwear, appeals, equipment and accessories. Its Headquarter is situated in Washington Country, Oregon, United States of America. Before starting Nike Pestle …
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