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Author: Umar Farooq

Apple Pestle Analysis

Apple Pestle Analysis

Apple (AAPL) is a multinational world’s leading consumer electronics brand. Apple is founded in 1976 by Steve Jobs, Wozniak and Ronald Wayne, which is known for its size and revenue. Investors always prefer Apple for its high return on investment and fast growth. It has a limited but out class product line and designed with innovative technology. Apple product line …
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Everyday Low Pricing Strategies

Every Day Low Pricing | EDLP Pricing

EDLP (Everyday Low Pricing) also stable prices is a pricing strategy which allows retail marketers to offer products at lower prices on regular basis without offering any discounts, sales offers or comparison shopping.
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Apple Competitors Analysis

Apple Competitors

Though Apple have a narrow product line, it still has strong competitors in the global market for its different product line especially for laptops and smartphones. In the following article I will discuss top Apple Competitors.
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Retail Marketing Explained

What is Retail Marketing? – Definition, Strategies & Examples

Retailing marketing means include activities that are involved in any retail store where retailers promote interests and awareness of their products and services so as to generate sales from customers.
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Competitive Strategy Definition Example

What is Competitive Strategy

As mentioned above, competitive strategy is a long-term action plan of firms so as to gain a competitive advantage over its rivals in the industry. This strategy is focused to achieve above average position and generate a superior Return on Investment (ROI).
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What is Concentrated Marketing

What is Concentrated Marketing

A concentrated marketing is a type of marketing strategy where the organizations’ marketing efforts are focused to a well-defined market segment.
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Marketing Mix 4ps Product Price Place and Promotion

Marketing Mix 4Ps

Marketing mix was first time introduced by Neil Borden in his article “The Concept of the Marketing Mix” published in 1964. According to Borden he was inspired by James Culliton
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SWOT Analysis of Apple

Apple SWOT Analysis

This SWOT analysis tutorial we will conduct apple SWOT analysis. We will try to find out Apple strengths, weaknesses, opportunities and threats that affect the apple performance positively or negatively.
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Value Chain Analysis by M. Porter

Porter’s Value Chain Analysis

According to Michael Porter, value chain consists all those activities an organization perform to create value for its customers. In the business process organizations create value, more value creation means a more profitable organization.
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Nike Pestle Analysis | Nike External Environment

Nike Pestle Analysis

Nike is an American based Multinational Corporation that is founded in 1964. Nike was formerly known as Blue Ribbon Sports and founded by Bill Boweman and Phil Knight. Nike is engaged in designing, manufacturing, marketing and sales of athletic footwear, appeals, equipment and accessories. Its Headquarter is situated in Washington Country, Oregon, United States of America. Before starting Nike Pestle …
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