According to Michael Porter, value chain consists all those activities an organization perform to create value for its customers. In the business process organizations create value, more value creation means a more profitable organization.
Nike is an American based Multinational Corporation that is founded in 1964. Nike was formerly known as Blue Ribbon Sports and founded by Bill Boweman and Phil Knight. Nike is engaged in designing, manufacturing, marketing and sales of athletic footwear, appeals, equipment and accessories. Its Headquarter is situated in Washington Country, Oregon, United States of America. Before starting Nike Pestle …
Brand awareness is the level of recognition and association by a potential customer towards your products and services. For example, if you need a cold drink, the chances are that you will think of Pepsi or Coke.
There are three major activities, marketers used in the field of marketing and advertising. These advertising activities can be separated as Above the Line (ATL), Below the Line (BTL), the third one is known as Through the Line (TTL). For any layman these ATL, BTL and TTL marketing activities create confusion. Basically above the line (ATL) marketing represents mass media …
Marketing mix is made up of four Ps. These four variables are interconnected and interdependent. These variables are known as 4 Ps of marketing mix i.e. Product, Price, Place and Promotion.
What is Consumer Behavior in Marketing? In marketing, understanding consumer behavior has become very important for businesses. Consumer behavior refers to the study which analyzes how consumers make decisions about their wants, needs, buying or act with respect to a product, service or organization. It is very critical to understand the behavior of consumers to analyze the behavior of potential …
Having a successful brand is one of the important assets of your business. In this way, we can say that brand building is an important activity in the overall business development. It can make your consumers loyal and create awareness of your brand in the market. If you are a business owner and think to build a business brand, then …
