Brand image is formed in the minds of customers based upon the experience and interaction of the customers with the brand, interactions can take place in different ways and not necessarily only the buying or using of the product and service.
Sonic branding refers to the sound of a brand. It is also known as sound branding, acoustic branding and audio branding. This type of branding strategy involves using sound so as to reinforce brand identity. Popular examples of sonic branding include McDonald’s, Nokia and Windows.
Brand personality refers to the personification of any brand. It is basically a set of human characteristics or traits that are assigned or embedded within a brand. Brand personality is created when there are human-like traits such as caring, creative, trustworthy, unique, straightforward, rebel, dishonest
Brand is the name, design, type, symbol or any features which tend to distinguish a tangible or intangible product, service or concept from competitor.
