Chipotle Mexican Grill is famously known as ‘Chipotle,’ it’s an American multinational fast-food brand that has been operating its business across different countries like UK, France, Germany, Canada, and the US. The products Chipotle offers to its customers are salad, soup, sandwich, burrito, tacos, Tex-Mex cuisine, etc.
Steve Ells is the founder of chipotle and he launched in 1993, since then chipotle has been providing fast food services to its customers in approximately over 2500 location points across six countries.
Chipotle Revenue & Employees
The company has employed more than 73000 people to perform various operational tasks. The estimated annual revenue of chipotle in 2018 was over 4.9 billion US dollars, out of which the net income of the company was 176 million dollars.
The branding cliché of chipotle is ‘food with integrity,’ these aren’t just marketing words. The company is seriously committed to provide fresh food to its customers. Speaking of fresh food, chipotle is classic about its cooking style and it uses fresh vegetables and other ingredients to prepare food. Fresh food attracts customers towards chipotle.
Chipotle isn’t the only fast-food brand in the market, many other brands offering foods to customers. Some are major competitors of Chipotle and others are indirect, we’ll discuss them one by one.
Direct Chipotle Competitors
Direct competitors are those competitors who are not only in the same line of business, but they also offer the same product that you’re offering. Some of the main direct competitors of chipotle are as follows;
Taco Bell is an American multinational fast-food brand and has a chain of restaurants. Taco bell offers various Mexican food items to its customers like Tacos, Nachos, Burritos, and quesadillas. Glen Bell established the company in 1962 at Downey, California.
Since then, Taco Bell has spread its business in Europe, Asia, Middle East, North America and other countries across the world. According to an estimate, Taco had more than 7,072 location points worldwide in 2018. In 2019, the company has employed over 210,000 people to manage its business operations. The annual revenue of the company in 2019 was 2.1 billion US dollars.
Panera Bread is the US-based company, fast café brand and has a chain of stores across the US and Canada. It offers products like Pasta, soup, salads, sandwiches, bagels, Panini, and drinks like tea and coffee. The company was founded in 1987, since then it has more than 2,181 chain stores in various states of the US and Canada. Panera also offers free hotspot Wifi to its customers at certain hours. The purpose is to increase the engagement of the people towards the brand by offering something free.
According to the company’s records, Panera has employed approximately more than 100,000 people at all of its stores. By the end of 2017, the annual revenue of the company was 2.8 billion US dollars.
Moe’s Southwest Grill
Moe’s Southwest Grill also goes by the name of Moe’s; it is an American fast-food brand and has casual restaurants. It was founded in 2000, and its headquarter is in Atlanta, Georgia, USA. By the end of 2019, Moe has more than 700 location points across the US. The company offers products like Nachos, White rice with fare, burritos, quesadillas, and stakes. In 2011 and 2012, Moe opened up its franchises in Turkey and Russia respectively.
The annual revenue of the Moe’s was 37.7 million US dollars in the mid of 2019. Harris Poll surveyed in 2016, according to its Moe won the award of ‘fast-casual Mexican restaurant of the year.’
Qdoba Restaurant Corporation
Qdoba Restaurant Corporation also goes by the name of Qdoba Mexican Grill. It’s an American casual fast-food brand and has a chain of restaurants. It started in 1995 under the name of Zuma Fresh Mexican Grill, finally, the management changed into Qdoba Mexican Grill in 1999. Since then, Qdoba has more than 750 locations across the US, Canada, and Columbia. The company offers products like Tortilla, Tacos, nachos, Mexican gumbo, soup, etc.
The annual revenue of Qdoba is 374.4 million US dollars. The company is growing and opening up its restaurants at the campuses of colleges and universities. You can also find Qdoba at certain US military bases units.
MTY Food Group Inc.
MTY Food Group is a Canadian casual meal, fast food, and service restaurant company. MTY was founded in 1979, and it has over 70 different brand names. In 2017, there were over 5500 locations points that were using the MTY brand name. In Canada, the company owns more than 2700 franchise units. MTY has spread its business across Canada, Morocco, Jordan, and United Arab Emirates.
The company has employed over 435 people to run its operations. However, the annual revenue of MTY is 2 billion US dollars.
Rubio’s Coastal Grill
Rubio’s Coastal Grill is an American fast-casual food brand. It offers a variety of Mexican food to its customers like fish tacos, tortilla, grilled mahi-mahi, etc. The earlier name of the company was Rubio’s, Mexican Grill. Ralph Rubio is the founder of the company and he established it in 1983. Headquarter of the company is located in Carlsbad, San Diego, California.
Rubios has more than 200 hotels and restaurants across the country. The company has hired more than 4000 employees at its hotels to serve customers. The annual revenue of Rubios is roundabout 950.6 million US dollars.
Del Taco Restaurants Inc is an American fast-casual food brand and has a chain of hotels and restaurants. Del Taco was established in 1964 and it has approximately over 580 location points across the US. Headquarter of the company is situated in Lake Forest, California, USA.
The interesting thing about Del Taco is that it offers both American and Mexican food to its customers. Like burgers, French fries, tacos, American style Mexican cuisine, burritos, etc.
The annual revenue of the company in 2019 is 398.95 million US dollars, it doesn’t include the revenue of the last quarter. However, the annual revenue of Del Tacos in 2018 was 494.73 million dollars.
El Pollo Loco
El Pollo Loco is a Mexican and US-based food chain Restaurant Company. It was established in 1974, and headquarter of the company is located in San Pedro Gaza Garcia, Nuevo Leon, Mexico. The company offers Mexican foods and fire-grilled chicken to its customers.
El Pollo Loco opened its first restaurant in the US in 1980 at 503 Alvarado Street, LA, California. Since then, the company has over 487 locations in the US and more than 50 restaurants in Mexico.
The annual revenue of the company is approximately 441 million US dollars.
Indirect Chipotle Competitors
Indirect competitors are those competitors that are not offering the same products that you’re offering, but they are in the same industry. Currently some of the main competitors of chipotle that are in the food industry, but offering other products; they are as follows;
McDonald’s Corporation is the US fast-food chain company. It was established in 1940 by Richard and Maurice McDonald. It is the world’s largest food chain company; McDonald has more than 37855 hotels and restaurants in over 100 countries across the world.
McDonald offers hamburgers, French fries, salad, fish, smoothies, milkshakes, soft drinks, fried chicken, breakfast items, desserts, and wraps. McDonald is the world’s second-largest private company that offers most opportunities, approximately 1.7 million people are working for the company worldwide.
In 2018, the annual revenue of the company was 21.025 billion US dollars, out of which the net income was 5.924 billion dollars.
Burger King is the US multinational fast-food chain restaurant. It was established in 1953, BK has many owners over the years. Since then the company has over 17,796 location points in more than 100 countries. BK offers French fries, hamburgers, breakfast, desserts, wraps, soft drinks and hamburgers.
The annual revenue of the BK in 2018 was 1.65 billion US dollars. Out of which the net income of the company was 928 million dollars.
Burger King doesn’t have a good history of having friendly relations with its franchisee; their conflicts usually end up in the courts.
Kentucky Fried Chicken or KFC is the US multinational fast-food chain restaurant. It was established in 1930. KFC is the second world’s largest food chain restaurant after McDonald’s. According to an estimate, KFC has over 22,621 location points in more than 136 countries in 2018 across the world.
KFC offers products like salad, French fries, fried chicken, chicken sandwich, breakfast, desserts and soft drinks to its customers. KFC is the subsidiary of the parent company Yum.
In 2018, approximately 90,000 people are working for the KFC worldwide. The annual revenue of the company in 2018 was 2.64 billion US dollars.
After a careful analysis of direct and indirect competitors of chipotle, we have to conclude that the fast-food industry is very competitive. The competitors of chipotles are not only big, but they also have a big proportion of market share. If chipotle doesn’t update itself timely and differentiate its product in terms of taste and services, then they will eat chipotle up. It is because all the competitors are expanding their market at a great rate.