If you’re looking for a career in “marketing,” it’d help you to know that it is a vast field. There are many different marketing roles in a company that offer different career paths, growth, and learning opportunities.
Therefore, before diving headfirst into a “marketing” career, it is essential to know what these roles are. Learning about these roles will help you choose a path best suited for you and allow you to bring the best out of your marketing education.
Today, we will discuss the top 10 marketing careers, key responsibilities, skills required, and average salaries each role has to offer.
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1. Social Media Marketing Coordinator
Average Salary: $44,582 per annum
The duties of a social media coordinator include staying up to date with social media trends and using them to the brand’s or business’ advantage.
This may include different responsibilities such as:
- Creating content for social media,
- Writing copy,
- Tracking and analyzing the performance of social media marketing,
- Designing and launching paid social media campaigns,
- Interacting with the audience in real-time
- Making decisions based on the current data and analysis
- Creating and reaching social media KPIs
The key skills to becoming a social media coordinator include excellent communication skills (verbal and written) and a deep understanding of all social media platforms.
The ultimate goal of a social media coordinator is to develop a relationship with the brand’s social media audience. SM coordinators strive to reach more and more people through social media for engagement and conversions.
2. Marketing Assistant
Average Salary: $46,245 per annum
If you want to break into the marketing industry with relatively little experience, the “marketing assistant” job is a good fit. In this entry-level job, you are to help with the administrative tasks related to marketing.
This will allow you to work in marketing teams, observe their work closely, and upskill yourself to an upper-level position. Working as a marketing assistant will also give you time to figure out and choose between different marketing career trajectories.
The most common responsibilities of a marketing assistant are:
- Assisting with the administrative and clerical duties of a marketing lead.
- Helping with the marketing research
- Assisting with marketing campaigns, such as collecting marketing strategy data
- Editing and/or writing content for marketing campaigns
- Handling clerical tasks such as setting meetings, organizing documents, etc.
- Managing CRMs and/or databases.
Along with an experience and education in marketing, business, or public relations, a marketing assistant should have excellent communication skills, customer service skills, and analytical skills.
3. SEO Specialist
Average Salary: $55,044 per annum
An SEO specialist role is for marketing professionals interested in pursuing a career in “organic” digital marketing. The goal of an SEO specialist is to improve the digital content of a brand or business so that it ranks on the top Google searches.
However, this is easier said than done, as it involves in-depth SEO skills and responsibilities to create an impact for a website. Generally, the duties of an SEO specialist are as follows:
- On-page optimization
- Keyword research
- Off-page optimization
- SEO audit
- Website analytics and decision-making
SEO requires you to possess dependable analytical skills, decision-making capability, technical skills related to SEO, and critical thinking to read and interpret SEO data and make beneficial decisions for the company.
4. Marketing Executive
Average Salary: $61,263 per annum
A marketing executive is a critical member of a marketing team. Their job is to use their marketing experience to develop and implement marketing strategies and campaigns.
They are also responsible for building brand awareness and customer loyalty and promoting the products/services across different platforms. Marketing executives also interact with clients and customers regularly to build long-lasting relationships.
Key skills required for a “marketing executive” job are:
- Ability to conduct market research.
- Skills to develop marketing campaigns and strategies.
- Analyzing and monitoring current marketing campaigns and their performance.
- Interacting with different team leads, customers, and clients for feedback.
- Keeping in touch with the latest market and industry trends.
5. Marketing Analyst
Average Salary: $66,202 per year
The role of a marketing analyst is relatively technical, where a professional uses data and statistics to help make informed decisions.
A marketing analyst’s duties include the following:
- Analyzing marketing strategies.
- Customer satisfaction surveys.
- Creating reports.
- Analyzing consumer behavior.
- Analyzing competitors.
- Conducting product testing.
- Evaluating the latest market trends.
Some key skills required to succeed in the role of a marketing analyst are:
- Data analysis.
- Understanding of marketing strategies.
- Understanding of tools and technology to conduct research and analysis
- Critical thinking to figure out the strengths and weaknesses of a particular campaign
6. Director of Marketing
Average Salary: $92,135 per annum
Marketing director or “director of marketing” is an upper-level position that requires handling the entire operations of the marketing department.
The duties of a marketing director include:
- Managing and overseeing different marketing campaigns.
- Directing and managing team members.
- Making important decisions to achieve long-term marketing goals for a company/client.
It is also the marketing director’s job to create budgets for different marketing campaigns and communicate with stakeholders to keep them up-to-date with all the activities, targets, and requirements of the marketing team.
The prerequisites for being a successful director of marketing are:
- Extensive marketing experience
- Exceptional management and leadership skills
- Efficient project management skills
- Strong understanding of industry trends and events
7. Content Marketer
Average Salary: $66,331 per annum
As a content marketer, you have to analyze the best-performing content for your competitors and create similar content that provides value to your target audience and builds engagement.
Ultimately, the goal is to convert an audience into buyers by explaining the benefits of your products/services and creating helpful content.
This content can have different formats, such as blog posts, email sequences, whitepapers, ebooks, video scripts, website copy, ad copy, and more. You are also required to measure and analyze the performance of the content you create on different channels.
Lastly, the content marketer is also expected to know the SEO best practices to work in tandem with SEO professionals for the best results.
Here are some key skills required to become a content marketer:
- In-depth knowledge of social media, SEO, and digital marketing
- Ability to create content across different platforms
- Analytical skills to measure content performance
- Keeping up with the latest content trends across different platforms
8. Digital Marketing Coordinator
Average Salary: $47,323 per annum
The digital marketing coordinator oversees marketing campaigns by collaborating with different marketing professionals in a company. One of their duties is to manage budgets and deadlines and organize campaigns from start to finish.
For these reasons, a digital marketing coordinator should have the following skills:
- Expertise in digital marketing and campaign management.
- Dependable organizational skills
- Time management and communication skills
- Knowledge of different marketing roles
9. Product Marketing Manager
Average Salary: $116,128 per annum
The product marketing manager is a leadership role that puts you entirely in charge of marketing a company’s product line. Your job is to devise strategies to market each product using data and analysis.
To develop a profitable strategy, you have to collaborate with different departments, such as marketing, sales, and product design.
You are also in charge of creating sales enablement materials such as case studies, product demos, and promotions to market new products. Lastly, you should also be in close touch with the customers to identify gaps and create new products to address them.
The skills required to become a product marketing manager are:
- Expert knowledge of product marketing and management principles
- Excellent command over data analytics and related tools
- Strong leadership skills
- Creativity and adaptability
10. Digital Strategist
Average Salary: $67,151 per annum
The digital strategist is a niche role and requires you to help strategize different marketing campaigns. A digital strategist collaborates with different departments and helps them refine their input in making a digital strategy.
In some organizations, it is also a digital strategist’s job to oversee current campaigns, analyze their performance, and manage their budgets.
Here are some key skills you should have if you’re interested in the role of a digital strategist:
- Command over ideating, creating, and running digital marketing campaigns
- Collaborative and interpersonal skills
- In-depth knowledge of digital marketing tools, techniques, and channels.
Some roles in this list will help you on your career ladder, while others are upper-management roles that every marketing professional aims for.
Ultimately, this list will make it easier to choose a marketing career path that is perfect for you. As you have already noticed, all these roles require in-depth marketing knowledge, analytical skills, and critical thinking. Let us know if we missed a worth mentioning marketing career and follow marketing tutor handy content on marketing, business, and advertising.