Category: Marketing Topics

What is Lifestyle Segmentation? Segmentation is an important activity for a brand or product. There are different segments that marketers use to target and position right products for right segment of customers. Lifestyle segmentation is a type of segmentation strategy that categorizes the customer information into small sub-groups. Customer lifestyle segmentation requires relevant data of every customer to further divided …

EDLP (Everyday Low Pricing) also stable prices is a pricing strategy which allows retail marketers to offer products at lower prices on regular basis without offering any discounts, sales offers or comparison shopping.

Retailing marketing means include activities that are involved in any retail store where retailers promote interests and awareness of their products and services so as to generate sales from customers.

A concentrated marketing is a type of marketing strategy where the organizations’ marketing efforts are focused to a well-defined market segment.

Multi-channel selling can be defined as a marketing strategy which provides the customer with various choices for buying productsMulti-channel retailing refers to the retailing of products through more than one channel.

There are three major activities, marketers used in the field of marketing and advertising. These advertising activities can be separated as Above the Line (ATL), Below the Line (BTL), the third one is known as Through the Line (TTL). For any layman these ATL, BTL and TTL marketing activities create confusion. Basically above the line (ATL) marketing represents mass media …

Marketing mix is made up of four Ps. These four variables are interconnected and interdependent. These variables are known as 4 Ps of marketing mix i.e. Product, Price, Place and Promotion.