Companies constantly work towards building marketing strategies to increase their bottom lines. Businesses use multiple marketing strategies every time, but every company must find a way to identify its target market; this is how the process starts. You should know your target market to understand your customer’s needs, buying patterns, behavior, and preferences. Target audience is the purpose of your …
Stepping into the year 2023, it’s undeniable how fast technology has been evolving, especially after the rise of COVID-19. Experts think that this phenomenon won’t slow down. Instead, it will increase to bring new emerging technologies in 2023 and the years ahead. Not all technologies are sustainable. With every innovation and discovery in this field, experts are continuously updating technologies …
Even a few decades ago, businesses were mainly about blindly selling products. Things have changed; marketers today believe that marketing is not only about promoting products and services, and the credit mainly goes to Kotler. It was Philip Kotler, a visionary economist who is also known as the “Father of Modern Marketing,” who changed the world’s perspective on the advertising/marketing …
It is no easy feat to make your customers familiar with your product, service, or brand. Things get even more complicated when you are a startup with limited resources compared to the industry giants. Even if your product is on par with the more prominent brands in terms of quality, you must take other measures to stand apart from the …
A customer might feel happy about the fact a product exists out there made just to satisfy their needs. It sounds as simple as it can be. However, in reality, a product has three categories; core, actual, and augmented. The first and most important part of product formation is its core, also known as the core benefit. As the name …
Businesses need an acceptable set of rules to operate sustainably. Here, it’s essential to differentiate between the word “rule” from “law.” Laws (must follow) are made by governing bodies, and failing to abide by them can have serious consequences, such as hefty fines and penalties. Whereas rules are a set of principles businesses outline to operate in society acceptably. These …
Although cartoon characters have existed for almost a century, they never go out of demand. It is remarkable how these animated characters add joy and entertainment to people’s lives. That is why the global animation market is soaring high due to its growing popularity. However, do you know building a cartoon character is not just some graphic work? An incredible amount of …
Who doesn’t like memes? Almost everybody enjoys memes from social media platforms, and we often intentionally search for online memes to share with our friends or family to convey a message in a humorous way. The best thing about memes on social media is that they’re not only funny but relatable to the audience. Captions on memes are often crazy …
Concepts like marketing/digital marketing and business automation have become buzzwords today. Many believe that these marketing efforts are a piece of cake unless you try to implement them practically. It is when you realize that these marketing processes are immensely complex. However, there is a tech-driven alternative, Martech, that can help businesses achieve their marketing goals. With the help of …
Eighteen years ago, who would have thought that a dating website from Jawed Karim, Steve Chen, and Chad Hurley would become one of the biggest video repositories in the world? YouTube started as a dating website in 2005, but now, it is the second biggest search engine and the largest video repository and sharing platform in the world. The platform …
